Original research on generative engine optimization, AI brand visibility, and LLM citation behavior.
Research
May 21, 2026
AI is sending Memorial Day shoppers to Home Depot and Lowe's for deals on categories like grills and appliances.
ChatGPT loves listicles - highly structured, easily digestible content with high topical specificity.
YouTube's share of citations is rising on Google's LLMs, while Reddit remains relevant on all models.
With AI models, it pays to embrace the complexities and investigate the particularities of your market segment.
The shopping experience on ChatGPT changed dramatically last month, but a few retailers maintained dominance.
ChatGPT now features direct product comparisons, making AI search a bigger part of buying decisions.
Our Generative Engine Optimization experiment with a newswire press release had an unexpected result.
ChatGPT's GPT-5.4 mini, released March 17, recommends far fewer brands than its predecessor.
With $3.3B expected to be wagered on March Madness basketball, betting platforms hope for AI search visibility.
AI models often send spring breakers to Mexico, but few mention February's violent upheaval near tourist hotspots.
March 3, 2026
Shopping experiences have become nearly ubiquitous on ChatGPT for questions focused on products and prices.
Our research uncovered Perplexity’s unique Reddit preference and other AI citation trends for ChatGPT and Gemini.
April 8, 2026
AI pulls from base model knowledge more than 50% of the time, making brand building crucial for AI visibility.
