Original research on generative engine optimization, AI brand visibility, and LLM citation behavior.
Research
April 29, 2026
ChatGPT loves listicles - highly structured, easily digestible content with high topical specificity.
April 27, 2026
YouTube's share of citations is rising on Google's LLMs, while Reddit remains relevant on all models.
April 15, 2026
With AI models, it pays to embrace the complexities and investigate the particularities of your market segment.
April 7, 2026
The shopping experience on ChatGPT changed dramatically last month, but a few retailers maintained dominance.
March 30, 2026
ChatGPT now features direct product comparisons, making AI search a bigger part of buying decisions.
March 25, 2026
Our Generative Engine Optimization experiment with a newswire press release had an unexpected result.
March 19, 2026
ChatGPT's GPT-5.4 mini, released March 17, recommends far fewer brands than its predecessor.
March 17, 2026
With $3.3B expected to be wagered on March Madness basketball, betting platforms hope for AI search visibility.
March 10, 2026
AI models often send spring breakers to Mexico, but few mention February's violent upheaval near tourist hotspots.
March 3, 2026
Shopping experiences have become nearly ubiquitous on ChatGPT for questions focused on products and prices.
February 25, 2026
Our research uncovered Perplexity’s unique Reddit preference and other AI citation trends for ChatGPT and Gemini.
April 8, 2026
AI pulls from base model knowledge more than 50% of the time, making brand building crucial for AI visibility.
