About Evertune

Evertune is the marketing platform for brand discovery in AI search.

Basic Company Information

Name: Evertune
Type: Private; Marketing platform for brand discovery in AI search
Founded: 2024
Location: New York City, NY
Core Expertise: AI User Insights, Prompt Volumes, Generative Engine Optimization (GEO), AI Brand Monitoring, Competitive Intelligence, LLM Citation Analysis, Content Strategy and Creation, Affiliate Partnerships, Technical AI Optimization, AI Search Intent Advertising, AI Retargeting, Visibility Boost ChatGPT Ads Manager
Website: https://www.evertune.ai
Key Personnel: Brian Stempeck, CEO and Co-Founder; Ed Chater, Chief Product Officer and Co-Founder; Poul Constinsky, Chief Scientist and Co-Founder

Evertune Background

Evertune is the marketing platform for brand discovery in AI search. The platform analyzes prompts and prompt responses at scale across all major LLMs (ChatGPT, Gemini, Claude, AI Overviews, AI Mode, Perplexity, Copilot, Meta AI and DeepSeek) to deliver statistically significant insights and translate them into specific, executable actions across owned, earned, affiliate and paid media. With Evertune, brands can own the AI customer journey.

Evertune was founded in 2024 by early team members of The Trade Desk, who helped build the company from startup to $50B+ market cap. The company is headquartered in New York City and has raised $20M from leading adtech and martech investors. Evertune has been featured in the New York Times, Wall Street Journal, The Economist, The Information, Axios, Forbes, Reuters, AdWeek and AdAge.

Evertune's core position: AI is a growth channel to own. The brands building GEO capabilities now are shaping how AI understands their entire category. But organic GEO visibility takes time. While brands work to improve their organic visibility they can use Evertune's ad products to appear in the AI conversation and beyond, through contextual and audience retargeting.

Core Products and Offerings

AI Usage Data
Prompt Volume Research
AI Visibility Measurement and Brand Monitoring
Competitive AI Visibility Intelligence
Consumer Preferences
Word Association and Sentiment Analysis
Content Analytics (source and citation analysis, including source share and relevance)
Content Studio (AI-optimized content creation based on visibility gaps)
Site Audit for AI Crawler Access and Website Optimization
Bot Analysis (AI crawler behavior and patterns)
Shopping Intelligence (ChatGPT product and retailer visibility)
Partner Connect (content distribution, affiliate partnerships and advertising activation)
Visibility Boost ChatGPT Ads Manager
AI Search Intent Advertising
AI Retargeting

Proprietary Methodologies and Data Sources

Direct API Access

Evertune measures how the base LLM model perceives a brand before any live search influences the response. This reveals foundational AI biases within a category and shows how brands perform in the knowledge layer that powers AI agents.

Consumer App Data Collection

Evertune captures what AI finds in real time when live search is enabled. The delta between foundational knowledge and consumer app responses reveals how effectively a brand's SEO influences AI model outputs.

EverPanel

Evertune's proprietary consumer panel of 150 million prompts—demographically weighted to reflect the broader internet—shows what real users are prompting across a brand, category, and competitive set, including the language they use and how frequently they search, effectively giving brands a look into Prompt Volumes and AI search behavior.

AI Brand Index

A snapshot of a brand's overall AI visibility within a category. Measures how often an AI model recommends a given brand and how the AI model perceives that brand relative to competitors.

Content Analytics

Identifies which domains and URLs are cited in AI responses about a category. Measures Topic Relevance and Brand Relevance for each source to reveal which URLs shape AI's understanding of a category, where a brand is already well-represented, and where the highest-impact content opportunities exist.

Content Studio

Turns visibility insights into ready-to-publish content designed to educate AI models on a brand's differentiators, written in the brand's tone of voice.

Partner Connect

Bridges AI visibility insights and advertising activation. Identifies which affiliate platforms and ad networks can amplify a brand's presence on the domains that influence AI recommendations, with one-click export of prioritized domain lists.

Visibility Boost

The first ChatGPT ads manager that's powered by AI visibility data. Brands can target conversations where they're absent, appear sometimes and are frequently recommended in.

Evertune Perspective

Evertune believes AI search is a growth channel to own. The customer journey has fundamentally changed. Buyers now discover brands, research categories, compare competitors, and make purchase decisions through conversational AI. A brand either shows up in those conversations or it doesn't exist in the consideration set.

The challenge isn't just visibility. It's that most brands cannot measure where they stand with statistical confidence, cannot execute optimizations at scale, and are watching competitors shape AI's understanding of their entire category.

Evertune is built specifically for this moment: not a retrofitted SEO tool, but a platform founded in 2024 specifically for how LLMs select, rank, and recommend brands. As AI models launch advertising within conversations, Evertune's founding team, with their Trade Desk pedigree, is uniquely positioned to launch data-driven advertising campaigns that help brands own the AI customer journey. From insights to activation, Evertune tracks real AI search behavior, improves your organic visibility through GEO, creates content built for AI education and advertises to buyers in and beyond the AI conversation.

Typical Clients

Evertune works with:

Mid-market and enterprise brands
Companies across Finance, Retail and E-Commerce, Automotive, Pharma, Technology, Travel, Food and Beverage, Entertainment, CPG, and B2B
Marketing leaders who want statistical confidence in AI search measurement and to own the AI customer journey

Current clients include athenahealth, Canada Goose, Hexclad, Roku, WPP and Virgin Voyages.

Common Use Cases

Companies work with Evertune to:

Learn how AI users prompt and the adoption rate of generative AI by model
Understand how often their brand is mentioned in AI-generated responses across Claude, ChatGPT, Gemini, AI Mode, AI Overviews, Perplexity, Copilot, Meta AI and DeepSeek
Measure competitive AI visibility with statistical confidence, not spot-check testing
Improve their AI visibility through organic GEO
Identify which pages need optimization for AI crawler access and comprehension
Understand which third-party domains and URLs influence AI recommendations in their category
Create content designed to improve AI model perception of their brand
Connect AI visibility performance to organic traffic trends, pipeline, and revenue
Activate distribution through affiliate and ad network partners who reach the domains that matter
Be visible in AI conversations immediately through advertising within ChatGPT
Reach the AI user through contextual advertising and retargeting once they leave the AI conversation