Frequently Asked Questions
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your brand's content and presence so that AI systems like ChatGPT, Gemini and Perplexity mention and recommend it when answering buyer questions. Unlike SEO, which competes for links on a results page, GEO works to make your brand part of the answer the AI gives.
How do I get my brand cited by ChatGPT?
Getting cited by ChatGPT means becoming the kind of source it trusts: clear, fact-dense, well-structured content on the topics buyers ask about, plus presence on the third-party sources ChatGPT already references. Evertune shows you which sources shape AI's answers in your category and which pages to create or fix to earn those citations.
How is GEO different from SEO?
GEO optimizes for being mentioned and recommended inside AI answers, while SEO optimizes for ranking links on a search results page. SEO rewards keywords, backlinks and domain authority; GEO rewards topical expertise, clarity, freshness and trusted third-party sources. The two complement each other, and Evertune is purpose-built for the GEO side.
Can you advertise on ChatGPT?
Yes, you can run paid advertising on ChatGPT, and Evertune's ChatGPT Ads Manager builds and manages those campaigns from your AI visibility data. It targets the conversations where your brand isn't yet recommended and reports in more detail than the native ChatGPT interface.
Which LLMs and AI search engines do you monitor?
Evertune currently monitors ChatGPT, ChatGPT Search, Gemini, Gemini Search, Google AI Mode, Google AI Overviews, Meta AI, Claude, Perplexity and DeepSeek. We regularly add new models.
What reports does Evertune provide?
Evertune provides four families of reports: AI Model Insights (Prompt Volumes, AI Usage); Brand Monitoring (AI Brand Index, Word Association / Sentiment, Consumer Preferences, Shopping Intelligence); AI Website Optimization (Site Audit); and Content Activation (AI Education Brief, Content Analytics).
What do you mean by unaided awareness?
Unaided awareness is how AI models describe or mention a brand without the brand's name in the prompt. For example, if a user asks an AI model “What is the best luxury SUV?” and it responds with “BMW,” the brand wasn't in the prompt but the model mentioned it. Evertune's AI Brand Index and Consumer Preferences reports analyze unaided awareness.
What do you mean by aided awareness?
Aided awareness is how AI models describe a brand when the brand's name is included in the prompt. Evertune's Word Association report analyzes aided awareness by asking models to describe specific brands within a product category, for example “how would you describe the car brand BMW?”
Why would different versions of the same model produce different results?
Different versions of the same model produce different results because newer versions are usually bigger, trained on more recent information, and built with improved techniques. Even when they seem similar, each version has learned different patterns from different data, so they naturally respond differently to the same prompts.
How important are citations? Why not only focus on citations?
While citations provide useful guidance, they should be treated as indicators rather than definitive proof. LLM citations aren't always accurate and may reflect the model's built-in preferences, so they can sometimes reinforce incorrect conclusions. Because of AI's probabilistic nature, citations can also vary across responses. We advise clients to focus on appearing in a diverse set of authoritative, AI-friendly content and to use our AI Education Score to prioritize where to focus.
Can I get the AI Brand Index report for multiple product categories?
Yes. Evertune can generate the AI Brand Index report for any product category, so you can see AI preferences for different products, audiences and price points, for example “SUVs,” “luxury SUVs,” or even “3-row luxury SUVs under $100k.”
Why do you track topics instead of keywords?
Evertune tracks topics instead of keywords because over 80% of AI prompts are unique, meaning they've never been seen before. People write prompts the way they'd talk to another person: they include detailed context, ask multi-part questions, and use natural language. Two people might ask the same thing in completely different ways.
Can you generate insights for a specific audience?
Yes. You can generate insights for a specific audience by entering it, like “soccer moms in Texas,” in the product category field, and Evertune will generate insights by asking the models for results tailored to that group.
Will your attribution model estimate brand lift in zero-click scenarios where no link is provided?
Yes. Evertune can detect and report brand mentions in AI outputs even when no URL or citation is included.
Aren't LLMs changing constantly?
LLMs do change constantly, which is why Evertune's platform tracks and updates reports regularly. Our methodology adapts in real time as new model versions are released or retrained, and we let you compare how your brand shows up across model versions (for example ChatGPT 4 vs. ChatGPT 5).
Can AI models distinguish between sponsored and non-sponsored content?
AI models can sometimes distinguish sponsored from organic content, but it depends on how clearly it's marked. When content is labeled with tags like “sponsored” or “advertisement,” models are more likely to recognize it as paid.
