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AI models don't search the web for every answer. Understanding how LLMs work is the first step for marketers to influence what they say about your brand.
Evertune's VP Product Marketing Madison Brisseaux and Principal Software Engineer Daniel D'Agruma review how large language models work, how real-time search layers on top, and what it all means for your brand's visibility with today's AI-powered buyer.
The traditional consumer funnel is condensing. Buyers are asking - and trusting - AI models for product recommendations and going from discovery to purchase within a single conversation.
Evertune's CPO and Co-Founder Ed Chater and AI Insights Editor Will Robinson break down of what's driving this shift, which platforms are leading it, and how enterprise brands are already measuring and optimizing their AI shopping visibility.
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