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Consumers are increasingly asking AI for advice.
Evertune helps brands understand what AI is saying about them.
Evertune measures how often LLMs recommends a brand. Imagine you run marketing for the Porsche Cayenne, a luxury SUV, and want to see AI's response to “What are the best luxury SUVs?” In this case, Porsche isn't used to being in 7th place.
Next, Evertune's technology analyzes the product features that LLMs believe are important to consumers. In luxury SUVs, that means comfort, performance and safety. Porsche is a leader in performance. But something isn't working when it comes to safety.
Evertune also analyzes the most common words and sentiment used to describe a brand. For Porsche, its engine and performance get top billing, while a high price tag links to negative sentiment. In this case, safety features don't even make the list.
Evertune provides content analysis for every brand in a category. Here, Porsche is trailing its competitors on the number of automotive websites talking about safety. This is a huge gap and competitors are taking advantage. LLMs learn by ingesting online content, and BMW is giving AI models a better foundation.
To help brands educate the LLMs, Evertune's platform provides a detailed content roadmap. We identify the websites to focus on and recommend topic areas and keywords for the brand’s content and communications teams.
Every month, Evertune replicates its analysis for brands, to measure progress over time. Here, Porsche sees its safety scores improve by 19 points, and more importantly, it closes the gap to BMW and Mercedes in the overall category.
