Join us for 30 minutes to see how Evertune ties organic AI visibility data to paid advertising, so your brand shows up in the conversations where you're not yet being recommended. We'll walk through how often ads actually appear in AI conversations, who the top advertisers are and whether their ad copy is keeping up, then break down why GEO-informed (generative engine optimization) campaigns outperform on targeting, creative and conversion. You'll leave with a clear framework for measuring success and shifting budget as your organic visibility improves.
What you'll learn
- How to tie your organic AI visibility data to a paid strategy that owns the full AI customer journey
- Why paid fills the gap while GEO works to catch up, pushes buyers further down the funnel and lets you claim whitespace topics at the lowest cost
- What the data shows: how often ads appear in AI conversations, who's buying ChatGPT ads and how their organic visibility compares, and whether ad copy is broad or targeted
- Why GEO-informed campaigns perform
- How to measure success and shift budget as organic visibility improves
Speakers
- Kelsey Platt, SVP of Business Development
- Mark Sherman, Senior Product Manager
