How Halo Collar climbed from 5th to 1st in ChatGPT rankings
Halo Collar held strong organic search performance but lacked consistent AI visibility in its highest-value categories.
Published 15 AI-optimized articles with Evertune's Content Studio, targeting the exact attributes where the brand had visibility gaps. Over 20 are now actively cited by AI models in the category.
Within two months, Halo Collar jumped to #1 recommended GPS Fence Dog Collar. When ChatGPT refreshed its foundational model in April 2026, Halo's updated content library pushed its ChatGPT score from 67 to 91.
How Absolute Collagen became the brand ChatGPT recommends, in one month
Absolute Collagen had years of clinical credibility and a strong DTC reputation, but ChatGPT was recommending competitors ahead of them in their primary category, Liquid Collagen.
Made technical fixes to their highest-credibility pages so AI models could parse and cite them, published targeted content to close attribute gaps, and secured earned media on the high-authority domains AI models cite most in supplements.
Within one month, Absolute Collagen's ChatGPT AI Brand Score quadrupled, reaching #1 in Liquid Collagen, and its ChatGPT shopping mentions doubled.
