Brands winning the AI customer journey.

Halo Collar held strong organic search performance but lacked consistent AI visibility in its highest-value categories.

Published 15 AI-optimized articles with Evertune's Content Studio, targeting the exact attributes where the brand had visibility gaps. 10 articles are now actively cited by AI models in the category.

Within two months Halo Collarbecame the #1 recommended brand in the GPS Fence Dog Collar category. When ChatGPT's base model updated in April 2026, Halo's refreshed content library was already in place to be picked up, lifting its AI Brand Score from 67 to 91. On ChatGPT's consumer app, Halo's score in the Wireless Dog Fence category rose from 34 to 73.

Absolute Collagen had years of clinical credibility and a strong DTC reputation, but ChatGPT was recommending competitors ahead of them in their primary category, Liquid Collagen.

Made technical fixes to their highest-credibility pages so AI models could parse and cite them, published targeted content to close attribute gaps, and secured earned media on the high-authority domains AI models cite most in supplements.

Within one month, Absolute Collagen's ChatGPT AI Brand Score quadrupled, reaching #1 in Liquid Collagen, and its ChatGPT shopping mentions doubled.

ChatGPT surfaced outdated store-closure coverage in answers about At Home and rarely recommended the retailer on price, despite its value positioning.

At Home published more than 30 focused content pieces across rugs and seasonal categories, removed crawler barriers on athome.com, and used Evertune’s Content Analytics to identify inaccurate third-party coverage to prioritize publisher outreach.

Within six months, AtHome moved from #10 to #5 ranked home decor brands in ChatGPT.

“Price” Visibility Score more than doubled, Overall Sentiment Score improved from -09 to +12 and “Halloween” Visibility Score doubled to 35% in ChatGPT.