Buyers now begin their research inside AI chats. They ask which product is best, which is cheapest, which one fits their situation, and they click the sources the model cites to compare options and verify what it told them. Until now, advertisers have not been able to retarget high-intent buyers after they have left the AI conversation. Evertune’s new product feature, AI Retargeting, is the first product in market that turns AI research behavior into an addressable audience, letting advertisers re-engage the buyers who researched their category in AI across the open web after they leave the conversation.
How it works
- Prompts are generated from real behavior. Evertune's Prompt Agent generates the prompts to target based on real user behavior from EverPanel, specific to your brand and category.
- Each prompt is analyzed across every model. Each prompt is sampled 100 times per model, capturing the full range of AI behavior and the sources each model cites.
- The cited sources are identified. From that analysis, Evertune’s Insights Agent identifies the sources AI models cite for your prompts, the pages buyers land on to research and verify what AI told them.
- The audience is built and pushed. An audience of the users who clicked those cited sources is pushed to your advertising platform of choice.
- You activate in your DSP. You run audience-targeted campaigns against those users across any channel or device.
Why AI Retargeting performs
This is the highest-intent audience available, built from real people leaving AI with active interest in your category or brand.
- Built on statistically significant data. Prompts are modeled on more than 150 million real user conversations and sampled 100 times per model, so your audience is generated from reliable data.
- Sourced from real behavior. The audience is the actual users who asked AI models about your category, not keyword-based contextual targeting.
- Captured at peak intent. You reach buyers in active consideration, right after they clicked a cited source to compare and verify what AI recommended.
Part of the full AI customer journey
Evertune is the only GEO platform that helps advertisers own the entire AI customer journey, inside and outside the conversation: optimizing for organic AI visibility through our GEO suite of products, advertising inside the AI chat through Ads Manager, and advertising outside the chat once the buyer leaves through AI Search Intent and AI Retargeting. AI Search Intent reaches buyers on the sources AI cites while they are still researching. AI Retargeting follows those same high-intent buyers across the open web afterward, keeping your brand in view through the rest of the decision.
Available now in beta
AI Retargeting is in beta starting August 10. Beta includes early access, onboarding with your AI Success Manager, and first input on the roadmap.
Join the beta. Reach out to your AI Success Manager to get started.
Evertune is the first Generative Engine Optimization (GEO) platform built to explore, measure, act and advertise across the entire AI customer journey, connecting brands directly to ChatGPT Ads and programmatic advertising partners like The Trade Desk and Index Exchange. Where most GEO tools sample each prompt once a day, Evertune samples every prompt 100 times per model across 11+ AI models, delivering statistically significant visibility data at half the cost of competing platforms. Evertune's agents do the work for you: a prompt agent mines over 150 million real user conversations to find the exact questions buyers ask, an insights agent tells you what to do next each week, and an ads agent builds a complete ChatGPT campaign around your visibility gaps. From there, Evertune closes the loop with website optimization, data-driven content creation, source-level influence mapping and paid activation through affiliate and programmatic AI retargeting partners. Founded by the team that pioneered programmatic advertising at The Trade Desk, now building the next marketing channel.
