Evertune is the marketing platform for brand discovery in AI search. Evertune's AI advertising suite puts your brand in front of buyers at three moments: inside the AI conversation, on the sources AI cites and across the open web after the conversation ends.
Three features power this:
- Evertune Ads Manager is an AI advertising agent that runs sponsored placements inside ChatGPT, building and managing campaigns around the exact conversations where your brand is not being recommended.
- Evertune AI Search Intent runs programmatic ads on the publishers and domains that AI models cite most often in your category.
- Evertune AI Retargeting (coming Q3 2026) re-engages buyers who researched your category in AI, reaching them with ads across the open web after they leave the chat.
All three are built on the same foundation: your brand’s AI visibility data, not guesswork about what to target.
Why AI advertising is a new marketing channel
Generative Engine Optimization (GEO) is the practice of improving how AI models understand and recommend your brand. GEO is the most significant new marketing channel since social media.
Buyers now begin brand discovery inside AI search. They discover categories, research options, compare features and make purchase decisions in a single conversation with ChatGPT, Gemini, Claude, Perplexity, Meta AI, Copilot or Google AI Mode.
If an AI model does not recommend your brand, you are missing from the discovery, consideration and decision stages of the customer journey. Product quality, market share and budget cannot save a brand that never enters the consideration set.
Organic GEO closes that gap over time. Earning organic mentions inside AI responses takes months of content, technical fixes and authority building. AI advertising closes the gap now, placing your brand in the conversations and on the sources where you are not yet winning organically.
Evertune was founded by the team that pioneered programmatic advertising at The Trade Desk. The same playbook that built programmatic now applies to the AI customer journey.
The three stages of the AI customer journey
A buyer's path through AI search has three distinct stages, and Evertune offers a paid placement for each one.
Ads Manager: advertise inside the ChatGPT conversation
What is Evertune Ads Manager?
Ads Manager is Evertune's AI advertising agent for ChatGPT, the first advertising agent built directly on AI visibility data. It places your brand in the AI conversations where you are not being recommended organically, and it does the campaign work for you: reading your visibility data, deciding where the budget should go, and building a launch-ready campaign that you review and approve.
How Evertune Ads Manager works
The agent pulls the topics from your tracker and scores each one by current organic AI visibility. That score determines where each topic lands in your campaign structure.
The agent sorts every topic into one of three buckets:
- Boost (low visibility): build presence where AI rarely recommends you.
- Grow (medium visibility): turn inconsistent mentions into consistent ones.
- Reinforce (high visibility): defend positions you have already earned from competitor displacement.
From there, the ads agent does the build for you. It writes context hints for each ad group, generates ad copy at multiple angles and crawls your domain to match each topic to its most relevant landing page. A typical build produces 3 campaigns, 6 ad groups and 15 to 18 ads in a single flow.
What are ChatGPT context hints?
Context hints are how ChatGPT ad targeting works. A context hint is a plain-language description of the conversation you want your ad to appear in.
OpenAI's native interface gives you a blank text field with no guidance. Evertune generates context hints automatically from your tracker prompts and landing page content, then lets you edit, remove or regenerate them.
Write context hints as intent descriptions, not keyword lists. "CMOs researching tools to improve customer retention" delivers better than "CRM."
Why use Ads Manager instead of the native OpenAI interface
The native OpenAI ad interface is basic. It does not suggest topics, write context hints, provide benchmarks or offer infrastructure to scale.
Ads Manager adds the layer OpenAI leaves out:
- Data-driven targeting built from your AI visibility gaps.
- Informed creative written to address the specific gap each campaign targets.
- A bidirectional API sync that keeps Evertune and OpenAI in lockstep, so you can build in either platform and report in Evertune.
- A full reporting dashboard with KPI tiles and trend charts for impressions, cost, clicks, CPC, CPM, conversions, CVR, revenue and ROI.
You can also export a bulk sheet pre-formatted for OpenAI before launch, so your team can review and approve campaigns internally.
AI Search Intent: reach buyers on the sources AI cites
What is Evertune AI Search Intent?
AI Search Intent runs programmatic ads on the sources that AI models cite most frequently when answering questions in your category. It puts your brand in front of buyers at the moment they leave AI to verify a recommendation.
Why AI Search Intent matters
After receiving AI recommendations, 12% of users click through to the cited sources to verify information and compare options, according to Gener8. AI Search Intent reaches buyers when they land on the publishers that inform AI responses, whether or not AI recommended you in the conversation. You show up at the moment a buyer is actively comparing options.
This is different from traditional contextual targeting. Traditional contextual targets pages by the keywords on them. AI Search Intent targets the exact sources AI models actually cite when people ask about your category.
How AI Search Intent works
AI Search Intent offers two activation paths.
Option 1: Custom Categories. Run a tracker in Evertune, then use Content Analytics to find the sources AI cites most for your brand or specific prompts. Push those sources to OpenExchange or The Trade Desk to activate.
Option 2: Standard Categories. Evertune maintains 70+ pre-built targeting categories based on the sources AI cites most across major verticals. These are already pushed to Index Exchange and The Trade Desk, so media buyers can activate relevant categories immediately.
AI Retargeting: re-engage buyers after they leave AI
What is Evertune AI Retargeting?
AI Retargeting re-engages buyers who interacted with AI around your category, reaching them with programmatic ads across the open web after they leave the conversation. It captures demand that AI influenced but that did not convert in the moment.
Where AI Search Intent is contextual (targeting sources), AI Retargeting is audience-level (targeting people). It follows the high-intent buyer across sites and devices rather than waiting for them to land on a specific publisher.
Why AI Retargeting matters
Buyers who engaged with AI around your category are among the highest-intent audiences available. They have already entered the research phase. They have a need, and they used AI to explore how to meet it.
Most of those buyers do not convert inside the conversation. The consideration window stays open for days or weeks after the chat ends. AI Retargeting keeps your brand in view across that full window, on whatever sites the buyer visits next.
How AI Retargeting works
AI Retargeting reaches buyers who showed category intent in AI, then serves them programmatic ads across the open web through Index Exchange PMPs on your DSP of choice, or directly through The Trade Desk.
This is the same activation infrastructure as AI Search Intent, applied to an audience signal instead of a source list. You keep your existing programmatic stack and attribution.
How the three features work together
The three features are strongest as one connected play, not three separate campaigns.
- Ads Manager captures the buyer inside ChatGPT, in the conversations where your organic visibility is weakest.
- AI Search Intent catches the high-intent users who click on a source to research further, placing your brand on the sources they use to verify the AI's answer.
- AI Retargeting stays with the buyer after the conversation, across the open web, through the rest of the consideration window.
Each feature targets a different moment, and all three draw on the same Evertune visibility data. The result is a brand present at every step of the AI customer journey, from the first conversation to the conversion.
Paid placements also buy time while organic GEO compounds. As your tracker scores improve, you can shift budget away from topics you now win organically and toward the gaps that remain.
Frequently asked questions
What is the difference between AI Search Intent and AI Retargeting?
AI Search Intent is contextual: it targets the specific sources AI models cite in your category, so your ad appears when a buyer lands on one of those publishers. AI Retargeting is audience-level: it targets the buyers themselves after they leave AI, following them across the open web regardless of which site they visit.
Do I need The Trade Desk or Index Exchange to use AI Search Intent?
Yes. You need an active account with at least one of these platforms to activate AI Search Intent or AI Retargeting. Contact your Evertune Account Manager if you need partner introductions.
Can I measure performance?
Yes. Ads Manager reports impressions, cost, clicks, CPC, CPM, conversions, CVR, revenue and ROI through its dashboard, synced from your OpenAI account. AI Search Intent and AI Retargeting report through your existing attribution stack in Index Exchange or The Trade Desk.
How is AI Search Intent different from traditional contextual targeting?
Traditional contextual targeting matches ads to pages based on the keywords on them. AI Search Intent targets the exact sources AI models cite when people ask about your category, so you reach the research that is actually shaping AI recommendations.
Does the agent run the ChatGPT Ads campaign for me?
The agent scores your tracker topics, sorts them into Boost, Grow and Reinforce buckets, writes the context hints and ad copy, and matches each topic to a landing page, producing a launch-ready campaign in a single flow. You stay in control of what goes live: review and edit anything before launch, then manage live campaigns by giving the agent plain-language instructions, like pausing low-CTR ad groups or swapping copy across campaigns at once.
Evertune is the AI marketing platform for brands that want to own the AI customer journey. Evertune analyzes prompt responses at scale across all major LLMs, ChatGPT, Claude, Gemini, AI Overviews and more, to deliver statistically significant visibility data, then closes the loop with tools to act on it: website optimization, data-driven content creation, most influential sources, and paid activation through affiliate and programmatic AI retargeting partners. Where most tools tell you where you stand, Evertune tells you what to do about it. Founded by early executives of The Trade Desk and backed by $20M from leading investors.
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