We cover how the Ads Manager works, how targeting and context hints are structured, and how your AI visibility data can drive your first campaign. You'll see how Evertune identifies the conversations where your brand isn't being recommended, builds a campaign structure around those gaps, and generates targeting and context hints so the first dollar you spend on ChatGPT ads is informed, not experimental.
What you'll learn
- How advertising inside an AI model works and why it requires a different approach than traditional digital channels
- What context hints are and how to write them to reach the right conversations
- How to use your organic AI visibility data to build a smarter ChatGPT ad strategy
- How to structure campaigns around the conversations where your brand isn't being recommended
Why Evertune
Evertune was founded by the team behind The Trade Desk, who built the infrastructure that defined programmatic advertising. We're the only platform that connects organic AI visibility data directly to a paid ChatGPT ad strategy, and the first to market with a full campaign management layer built on top of ChatGPT's native ads platform.
Speakers
- Kelsey Platt, SVP Business Development
- Mark Sherman, Senior Product Manager - Ads
