This week, OpenAI launched Businesses in ChatGPT in beta. Through a new tool called Business Hub, brands can now claim a verified profile, keep their information current and see how often their domain shows up in ChatGPT. Every brand should set one up now.
What Business Hub Gives You
Verified businesses get a blue check on their ChatGPT profile and can update their details, prices and stock. The hub also reports aggregated engagement data, including mention counts, click-throughs and the topics people ask about.
Eligible US e-commerce and online-service companies can also launch a Business Agent, which answers shopper questions using your product details. When your business appears in a ChatGPT answer, users can open your profile and start a conversation with it. OpenAI also sells sponsored placements for these agents through ChatGPT Ads.
Any eligible business located where ChatGPT is available can claim its profile through Business Hub. Existing OpenAI Enterprise customers and advertisers can go through their OpenAI representative.
Three Things to Know About the Data
- It counts your website, not your brand name. OpenAI has confirmed that a mention counts only when your domain appears in an answer or is cited as a source. If ChatGPT names your brand without referencing your site, Business Hub doesn't count it, so expect the numbers to come in lower than your true visibility in ChatGPT.
- The data is sampled and estimated. The figures are directional rather than raw counts. A small number or a zero doesn't necessarily mean ChatGPT never mentions you.
- It covers ChatGPT only, and only your brand. You won't see how competitors perform or how other AI models like Gemini, Claude and Perplexity talk about you.
Where Business Hub Fits in Your GEO Strategy
Business Hub is one piece of the puzzle. A complete generative engine optimization (GEO) strategy needs measurement that counts every brand mention, benchmarks you against competitors and compares results consistently across models.
Claim your Business Hub profile, then talk to us about how its numbers line up with your full AI visibility picture.
