AI shopping agents were a big part of why we started Evertune AI last year. It's important today for brands to know if they get recommended in AI search, as Google loses share. But when a shopping assistant or agent starts purchasing items for consumers on Walmart, or Amazon, or Kroger - that becomes existential for marketers. To understand and influence the AI shopping agent, you first have to understand the AI model powering it.
Read this article from the Wall Street Journal for more: Walmart Is Preparing to Welcome Its Next Customer: The AI Shopping Agent
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