The verdict: Choose Evertune for comprehensive brand monitoring with Source Influence insights, unlimited competitor tracking for unbiased Brand Share of Voice, statistical significance through 1M+ prompts per month, API access to base models that futureproofs for agentic AI, and battle-tested leadership from The Trade Desk. Choose AirOps if you only need basic visibility metrics and are focused primarily on content creation without deeper strategic insights.
Evertune is the leading all-in-one GEO platform for brands that need comprehensive AI visibility measurement, strategic insights into which sources shape AI perception, and tools to act on those insights across multiple models and consumer applications.
Core Capabilities
- AI Brand Index measures unaided brand visibility through the AI Brand Score (0-100 scale), which weights both frequency of mentions and position in AI responses. Evertune processes 1 million+ prompts monthly per brand across all tracked models to ensure statistical significance.
- Consumer Preferences reveals which specific attributes drive AI model recommendations in your category. The platform tests brands against dozens of buyer preference topics to identify competitive gaps and content opportunities.
- Word Association analyzes aided awareness by showing which terms AI models most strongly associate with your brand, including sentiment analysis to understand brand perception.
- Content Analytics compares your brand's content footprint to competitors across authoritative domains, and identifies opportunity URLs that have a strong influence on your category and topic, but don't mention your brand.
- Content Studio generates ready-to-use blog copy designed for AI visibility on the consumer preferences and topics most important to your brand.
- AI Usage helps brands see beyond referral traffic to understand the true scope of AI's influence on your audience. EverPanel - a panel of 25 million real internet users (demographically weighted to reflect the broader internet) - powers AI Usage to show the scale of users who visit both AI models and sites within your product category.
- Prompt Volumes gives you high-level insight into the popularity of a topic in AI-generated prompts.
Beyond Basic Visibility Metrics: Strategic Insights That Drive Action
The most fundamental difference between Evertune and AirOps isn't just the metrics tracked—it's the depth of strategic insight each platform provides.
AirOps: Surface-Level Visibility Tracking
AirOps provides three basic metrics for AI visibility:
- Visibility %
- Brand Share of Voice %
- Citations
These metrics tell you whether your brand appears in AI responses, but they don't answer the strategic questions enterprise marketing teams actually need to solve:
- Where should you invest in content partnerships for maximum ROI?
- Is your low visibility due to gaps in base model knowledge or search augmentation issues?
- Which competitors pose the biggest threat to your AI visibility?
Evertune: Deep Strategic Intelligence
Evertune provides the comprehensive insights that turn measurement into strategy:
Source Influence (Topic and Brand Relevance) - Evertune's most powerful competitive advantage is the ability to identify which specific source URLs influence AI's understanding of your category and how your brand is perceived on those sources. This capability answers three critical questions:
- Which sources shape AI's understanding of my category?
- Which sources already associate my brand with key benefits?
- Where are my biggest untapped opportunities?
Evertune classifies sources into actionable categories:
- Strength URLs - High-influence sources that already mention your brand positively. Double down on these relationships.
- Opportunity URLs - High-influence sources where your brand isn't mentioned. These represent your highest-ROI targets for partnerships and guest posts.
- Owned URLs - Your brand-controlled properties and their relative influence on AI perception.
Word Association - Beyond basic visibility, Evertune shows which specific terms, benefits, and attributes AI models associate with your brand, including sentiment analysis. This reveals positioning gaps and opportunities that basic visibility metrics miss entirely.
Consumer Preferences - Evertune tests your brand against dozens of buyer preference topics to understand exactly which purchase drivers favor your brand versus competitors. This insight directly informs both content strategy and product positioning.
Unlimited Competitor Tracking: Eliminating Brand Share of Voice Bias
One of Evertune's most significant advantages over AirOps is how each platform handles competitive context.
The Competitor Selection Problem
AirOps calculates Brand Share of Voice based only on the specific competitors you choose to track. This creates a fundamental measurement bias: Your visibility percentage is constrained by an artificially limited competitive set.
What this means in practice:
- If you select 5 competitors and miss the 6th brand that's dominating AI recommendations, your Brand Share of Voice appears higher than reality
- Category newcomers and unexpected competitors fly under your radar
- Your "increase" in share of voice might simply reflect another tracked competitor's decline—not your actual improvement in the broader market
Evertune's Unlimited Competitor Tracking
Evertune measures your brand against every relevant competitor in your category without artificial limits. This provides:
Unbiased Brand Share of Voice - Your visibility is measured within the full competitive landscape, not a pre-selected subset. You see your true market position.
Competitive Intelligence - Discover which brands AI models actually recommend in your category, including competitors you didn't know were threats. New entrants, adjacent category players, and unexpected alternatives all appear in your competitive view.
Category-Level Insights - Understand total category visibility across all AI models. See which competitors are winning specific use cases, buyer preferences, and recommendation scenarios.
The API Access Advantage: Futureproofing for Agentic AI
The most significant technical difference between Evertune and AirOps isn't what they track—it's how they access AI models and what layer of knowledge they measure.
Evertune's Three-Layer Measurement Approach
Evertune is the only GEO platform with direct API access to foundation models (ChatGPT, Claude, Gemini, Meta, DeepSeek) combined with consumer application tracking (ChatGPT Search, Gemini Search, Perplexity, CoPilot, AI Mode, AI Overviews).
This dual-layer access reveals:
- Base Model Knowledge - What AI fundamentally knows about your brand before any search augmentation
- Search-Enhanced Responses - How real-time web retrieval affects recommendations
- The Delta Between Them - Whether search is helping or hurting your AI visibility
Why this matters for enterprise strategy: AI agents and developer applications are built on base models through APIs, not consumer search apps. Brands optimizing only for consumer interfaces miss the knowledge layer that will power agentic commerce platforms, enterprise AI assistants, developer-built applications, and future AI-powered workflows where agents communicate using API endpoints.
AirOps: Consumer Application-Only Approach
AirOps focuses on tracking brand visibility through consumer-facing AI applications. While this provides useful insights into current user-facing experiences, it lacks the depth to understand why your brand appears (or doesn't) and what will happen when AI agents become the dominant interface.
What AirOps cannot do:
- Isolate base model knowledge from search augmentation
- Measure what AI agents will recommend (agents use APIs, not search apps)
- Identify whether poor visibility stems from training data gaps or real-time search issues
- Futureproof for agentic commerce built on foundation models
Why this limitation matters: When OpenAI launches agent-powered shopping or Google releases Gemini business assistants, these systems will rely on base model knowledge—not web search augmentation. Brands optimizing only for consumer search apps are building strategies on shifting sand.
How API Access Enables Scale and Statistical Significance
Evertune's direct API access doesn't just provide better data—it enables prompting at a scale that makes the data statistically reliable.
Evertune's Volume-First Philosophy
Evertune executes 1,250,000 monthly prompts per brand across all tracked platforms:
- 125 prompts tracked
- 100 times each
- Across 10+ AI engines
- = Statistical significance with confidence intervals
What this enables:
- Confidence intervals on every metric showing measurement precision
- Ability to detect real changes (5+ point shifts) vs random noise (2-3 point fluctuations)
- Reliable A/B testing of content strategies with statistical validation
- Cost efficiency: $2.40 per thousand prompts due to API access vs. interface-level scraping limitations
AirOps' Limitations
Without API access, AirOps relies on interface-level tracking, which:
- Limits prompting volume and statistical reliability
- Cannot efficiently test variations at scale
- Lacks the granular control needed for rigorous experimentation
- Provides visibility metrics without the confidence intervals needed to know if changes are real
All-in-One Platform vs. Content-First Tool
Perhaps the most fundamental difference between Evertune and AirOps is the breadth of each platform's capabilities.
AirOps: Content-Focused with Limited Scope
AirOps is primarily a content creation company expanding into GEO measurement. The platform emphasizes:
- Content generation workflows
- Basic visibility tracking (%, share, citations)
- AI-powered writing assistance
What AirOps lacks:
- Comprehensive brand monitoring across all competitors
- Strategic insights into source influence and opportunity identification
- Tools to understand why AI models recommend (or don't recommend) your brand
- Futureproofing for base model knowledge and agentic AI
Evertune: Purpose-Built All-in-One Marketing Intelligence Platform
Evertune was designed from the ground up as a comprehensive marketing platform with integrated capabilities:
Brand Monitoring - Track your brand, all competitors, and category perception across 10+ AI models with statistical rigor.
Strategic Insights - Source Influence, Word Association, Consumer Preferences, and AI Usage provide the "why" behind your visibility metrics.
Content & Optimization - Content Studio, Content Analytics, and Site Audit tools turn insights into action with ready-to-use content and optimization recommendations.
Distribution Context - AI Usage and Prompt Volumes show you the scale and scope of AI's influence on your audience.
The difference matters: AirOps users might create great content but lack the strategic intelligence to know which sources to target, which buyer preferences matter most, or whether their improved content is actually moving the needle. Evertune users have both the insights and the tools in a single integrated platform.
Battle-Tested Leadership from The Trade Desk
One of Evertune's most significant competitive advantages is the proven leadership team that built the platform.
The Trade Desk Pedigree
Evertune was founded by Brian Stempeck, Ed Chater, and Poul Costinsky—early team members from The Trade Desk, one of the most successful adtech companies in history. The Trade Desk went public in 2016 and has grown to a market cap exceeding $50 billion, becoming the leading independent demand-side platform (DSP) for digital advertising.
What The Trade Desk experience means for Evertune:
Enterprise-scale infrastructure expertise. The Trade Desk processes over 13 million queries per second and analyzes 12 trillion digital ad opportunities annually. Evertune's founders bring this same infrastructure thinking to AI visibility measurement—which is why the platform handles 1.25M+ prompts per brand monthly while competitors struggle with scale limitations.
Data science at massive scale. The Trade Desk's success came from making data-driven advertising decisions across billions of data points with statistical rigor. Evertune applies this same methodology to AI visibility, understanding that small sample sizes produce unreliable insights.
Customer-first product development. The Trade Desk grew by solving real enterprise problems, not by building technology for technology's sake. Evertune's product roadmap reflects this philosophy—focusing on enterprise customers' need to close the insight-to-action gap and measure business impact.
Proven category creation experience. The Trade Desk didn't just build a DSP—they helped create and define the programmatic advertising category. Evertune's founders are now applying the same category-building expertise to Generative Engine Optimization, establishing measurement standards and best practices that will define the GEO category for years to come.
AirOps' Leadership Background
AirOps emerged from the content creation and marketing automation space. While the team has experience building content tools, they lack the enterprise-scale infrastructure, data science rigor, and advertising platform experience that The Trade Desk veterans provide.
Why leadership matters in emerging categories: GEO platforms are barely 18 months old. The category will undergo massive evolution as AI search matures. Teams that have built enterprise-scale platforms through previous technology transitions have a significant advantage in navigating this uncertainty.
The Differentiation Matrix
Understanding when each platform makes sense:
Choose Evertune If You:
✅ Need strategic insights beyond basic visibility metrics (Source Influence, Word Association, Consumer Preferences)
✅ Want unlimited competitor tracking for unbiased Brand Share of Voice
✅ Require statistical confidence through 1M+ prompts per month per brand
✅ Need to measure base model knowledge vs search-augmented responses
✅ Are optimizing for agentic commerce and API-based AI experiences
✅ Want an all-in-one platform combining monitoring, insights, content, and optimization
✅ Value battle-tested leadership from The Trade Desk veterans
✅ Need the lowest cost-per-prompt with transparent pricing ($2.40 per 1K)
✅ Want to identify high-ROI content partnership opportunities through Topic and Brand Relevance
✅ Require real-time tracking and instant prompt testing
Choose AirOps If You:
✅ Only need basic visibility metrics (%, share, citations)
✅ Are comfortable with competitor tracking limitations
✅ Don't require statistical significance through high-volume sampling
✅ Are primarily focused on content creation over strategic insights
✅ Don't need to understand which sources influence AI's perception of your category
For most enterprise marketing teams, the math favors Evertune: dramatically deeper strategic insights, unlimited competitor tracking, significantly more data through API access, statistical significance, transparent pricing, battle-tested leadership from proven advertising technology veterans, and futureproofing for AI agents through base model access.
Ready to see Evertune's platform in action? Book a demo to explore how 1.25M+ monthly prompts per brand, base model API access, Source Influence insights, unlimited competitor tracking, and leadership from The Trade Desk veterans can transform your AI visibility strategy.
See Also
- Top 8 Things To Look For In A GEO Platform For Enterprise Companies
- Evertune Ranked #2 in CB Insights' GEO Market Analysis
- Evertune Surpasses 10 Billion Tokens on OpenAI, Receives Recognition for Enterprise-Scale AI Brand Intelligence
- Why Evertune Delivers the Most Actionable AI Visibility Insights
- 10 Best AI Visibility Tools For 2025
Don't forget to share this post
