Consumer Preferences
Win the attributes that drive purchase decisions.
Consumer Preferences shows which brands AI recommends for the specific features consumers care about most - unique to your category. The report reveals the top 10 consumer preferences in your category, ranked by importance according to AI models. You'll see exactly where your brand wins and where competitors dominate—so you can focus content strategy on closing the gaps that matter most.
Similar to the AI Brand Index, Consumer Preferences analyzes how likely AI models are to recommend your brand for specific buying criteria on an unaided basis. When consumers ask "which luxury SUV has the best safety features?" or "which running shoe is most durable?" - Consumer Preferences will show you where you stack against your competitors in AI responses.
Key benefits of Consumer Preferences
- Attribute-level visibility – See brand performance for buying criteria specific to your category
- Priority ranking – Focus on the attributes AI considers most important for your category
- Competitive gaps – Identify where rivals have stronger or weaker associations
- Strategic content guidance – Know exactly which messages to reinforce through Generative Engine Optimization (GEO) efforts
Three comprehensive views
- Your brand's performance – AI visibility scores for each consumer preference
- Competitive Comparison – Radar chart showing your brand versus competitors across all attributes
- Category leaderboard – See which brands dominate each attribute across your entire category
- Interactive world cloud – Sized by frequency, colored by sentiment
Metrics included
- AI Brand Score – Quantifies how top of mind your brand is to AI; it's your overall probability of driving AI attention
- Visibility Score – Percentage of responses mentioning your brand for that preference
- Average Position – Where your brand ranks when mentioned for each attribute
Consumer Preferences
FAQs
Learn more about Consumer Preferences in Evertune's Generative Engine Optimization platform.
What is Consumer Preferences?
Consumer Preferences shows which brands AI recommends for the specific features consumers care about most - unique to your category. The report reveals the top 10 consumer preferences in your category, ranked by importance according to AI models. You'll see exactly where your brand wins and where competitors dominate—so you can focus content strategy on closing the gaps that matter most.
Similar to the AI Brand Index, Consumer Preferences analyzes how likely AI models are to recommend your brand for specific buying criteria on an unaided basis. When consumers ask "which luxury SUV has the best safety features?" or "which running shoe is most durable?" - Consumer Preferences will show you where you stack against your competitors in AI responses.
How do you determine which attributes matter most?
We ask AI models to identify the most important buyer preferences in your category. The models return dozens of potential attributes. We prioritize the top 10 based on model consensus—ensuring you focus on preferences that actually drive purchase decisions.
Why does attribute-level tracking matter?
Because consumers don't just ask "what's the best running shoe?" They ask "which running shoe is most durable?" or "which has the best cushioning?" Consumer Preferences shows whether AI recommends your brand when consumers search by the specific features they care about—not just generic category queries.
How does this help with content strategy?
When Consumer Preferences reveals gaps—attributes where competitors dominate—you know exactly which messages to emphasize in your content. Rather than guessing what to write about, you have data showing which associations AI models are missing about your brand.
Should I create content based on these insights?
Absolutely. Consumer Preferences identifies the exact attributes where your brand needs stronger associations. You can then use Content Studio to generate messaging and blog content that reinforces your brand's strengths in those specific areas.
