AI Retargeting

Reach high-intent buyers the moment they click on AI citations

From AI intelligence to media activation

12% of users click through to cited sources to verify information and compare options after receiving AI recommendations (Gener8).

If your brand’s not included in AI’s recommendation, you need to reach that user when they go to the cited source.

Activate through industry-leading platforms

Seamless activation on the platforms you already use to capture high-intent moments.

The largest independent demand-side platform (DSP) that provides advertisers with a comprehensive platform to manage omnichannel digital campaigns at scale.
The leading supply-side platform (SSP) that operates one of the largest independent programmatic advertising marketplaces, connecting advertisers to premium publisher inventory across the web.

Two ways to activate

Custom Categories

Discover which URLs AI models cite most frequently in your custom category or across specific prompts unique to your brand. Then push those source lists directly to Index Exchange or The Trade Desk to run programmatic advertising campaigns on those source URLs.

Standard Categories

Access Evertune's AI citation data without an Evertune subscription. We've built 250+ targeting categories based on which URLs AI models cite most frequently across every major product category or vertical. Simply select the relevant category in The Trade Desk or Index Exchange PMP deal in your demand side platform of choice and launch programmatic campaigns targeting the top cited URLs. Instant access to AI-specific contextual targeting.

Frequently Asked Questions

How is this different from contextual targeting?

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Traditional contextual targets content based on keywords. AI Retargeting targets the specific URLs that AI models actually cite.

Can I measure performance?

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Yes. Track engagement and conversions through your existing attribution in The Trade Desk or Index Exchange.

How often are the source URLs updated?

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For custom categories, new URLs can be pushed on the cadence of your tracker refresh (daily, weekly or monthly). For standard categories, we refresh the source URLs every 24 hours. This ensures you’re always reaching users on the exact URLs they are clicking through to from AI models.

Start retargeting AI users based on the publishers that get cited in your category or topics.

Book your demo