AI Brand Index
Track your brand's visibility across every AI model and benchmark against every competitor.
Evertune's AI Brand Index is a snapshot of your brand’s overall AI visibility compared to your competitors, when your brand is not included in the prompts.
The AI Brand Index is powered by AI Brand Score, a single, unified score that shows exactly where you stand in AI responses. It's the only metric that combines frequency and rank across thousands of prompts - giving you a clear picture of unaided brand awareness in AI.
Unlike traditional metrics that only show if your brand is mentioned, AI Brand Index reveals how AI models feature your brand. A brand mentioned in first place 40% of the time outperforms a brand mentioned in last place 70% of the time - because position drives attention.
Key benefits of AI Brand Index
- Single score for complex data – Track brand visibility from 0-100 across all AI models, making it easy to measure performance
- Competitive benchmarking – See exactly how your brand ranks against competitors in your category
- Trend analysis – Monitor changes over time to measure the impact of your GEO efforts
- Model-specific insights – Drill down to see performance across ChatGPT, Gemini, Claude, Meta, AI Overviews, Perplexity, Copilot and more
Comprehensive Visibility Metrics
- AI Brand Score – Quantifies how top of mind your brand is to AI; it's your overall probability of driving AI attention
- Visibility Score – Percentage of AI responses mentioning your brand
- Average Position – Where your brand typically ranks in AI recommendations
AI Brand Index
FAQs
Learn more about the AI Brand Index in Evertune's Generative Engine Optimization platform.
What is the AI Brand Index?
Evertune's AI Brand Index is a snapshot of your brand’s overall AI visibility compared to your competitors, when your brand is not included in the prompts.
The AI Brand Index is powered by AI Brand Score, a single, unified score that shows exactly where you stand in AI responses. It's the only metric that combines frequency and rank across thousands of prompts - giving you a clear picture of unaided brand awareness in AI.
What does the AI Brand score measure?
AI Brand Score measures the probability of an AI model including your brand in its response (Visibility Score), weighted by the position of the brand in the response (Average Position). It shows unaided awareness (meaning when your brand is not mentioned in the user's prompt) within a specific product category. The score combines how often your brand appears with where it ranks.
What is "unaided awareness" in AI?
Unaided awareness means your brand appears in AI responses even when it's not mentioned in the prompt. For example, when someone asks "what's the best running shoe?" without naming any brands, unaided awareness measures which brands AI recommends. This mirrors traditional brand tracking but applies to AI models instead of consumers.
Can I track multiple product categories?
Yes. You can generate AI Brand Index reports for any product category—from broad categories like "SUVs" to specific segments like "luxury SUVs under $100k." This lets you understand AI preferences across different audiences and price points.
