Word Association
Discover how AI models actually describe your brand.
Word Association reveals the exact words and sentiment AI models use when talking about your brand - from the features they emphasize to the tone they use. See the language that shapes consumer perception and spot gaps before they become problems.
Word Association calculates both association scores (how frequently words appear) and sentiment scores (how positively or negatively they're used). The result is a visual word cloud that instantly reveals your brand's AI narrative.
Key benefits of AI Brand Index
- See your brand through AI's eyes – Understand the specific language AI uses to describe your products and values
- Measure sentiment – Track whether associations are positive, neutral or negative
- Compare to competitors – Identify where rivals have stronger or weaker associations
- Track changes over time – Monitor how AI's perception evolves as you optimize content
Visual sentiment analysis
- Association Score – How often specific words appear
- Sentiment Score – Positive or negative context for each word
- Overall Sentiment Score – Weighted score combining frequency and sentiment
- Interactive world cloud – Sized by frequency, colored by sentiment
- Timeline view – Track how word associations change over time
- Competitor Comparison – See how rivals are described differently
Word Association
FAQs
Learn more about Word Association in Evertune's Generative Engine Optimization platform.
What is Word Association?
Word Association reveals the exact words and sentiment AI models use when talking about your brand - from the features they emphasize to the tone they use. See the language that shapes consumer perception and spot gaps before they become problems.
Word Association calculates both association scores (how frequently words appear) and sentiment scores (how positively or negatively they're used). The result is a visual word cloud that instantly reveals your brand's AI narrative.
How is Word Association different from the AI Brand Index?
The AI Brand Index measures if and where your brand is mentioned. Word Association reveals how your brand is described—the specific language and sentiment AI uses when discussing your products. Think of the Index as measuring visibility, while Word Association measures messaging.
How do you calculate overall sentiment scores?
We determine overall sentiment by combining sentiment scores across all keywords, weighted by frequency. More common words have a greater influence on the final score. This means a brand with consistently positive high-frequency terms will have a strong overall sentiment—even if some low-frequency terms are neutral or negative.
Can I track word associations over time?
Yes. Word Association includes timeline views that show how specific terms gain or lose prominence, and how sentiment shifts over time. This helps you measure whether your content optimization efforts are changing AI's narrative about your brand.
What does "aided awareness" mean in this context?
Word Association shows "aided awareness"—meaning the AI model is asked specifically about your brand (e.g., "describe Nike running shoes"). This reveals what AI says when prompted directly about your brand, versus unaided awareness where your brand must compete for mentions.
