Generative Engine Optimization (GEO) is the practice of optimizing content and brand presence for large language model (LLM) responses.The right GEO platform makes the difference between appearing in AI recommendations and being overlooked entirely. This guide compares the leading GEO platforms in 2025 to help marketing teams choose the solution that best fits their needs.
Comparing the Leading GEO Platforms in 2025
Here are the top GEO platforms, organized by their core capabilities and ideal use cases:
| Platform | Best For | Key Differentiator |
|---|---|---|
| Evertune | Brands serious about AI visibility with need for data-driven, actionable insights | Direct API access to base model knowledge, 25M user panel for consumer insights, and identification of most influential sources for your brand. |
| Ahrefs | Teams with existing SEO programs that don’t want to invest in a dedicated GEO platform | Strong SEO foundation with basic GEO tracking |
| Semrush | Brands already using Semrush for traditional SEO | All-in-one marketing suite |
| Scrunch | Startups exploring GEO | Straightforward insights for beginners |
| Otterly | Solo marketers and small teams | Affordable entry point for basic tracking |
| Peec | Smaller marketing teams without big budgets | Highlights missing or underrepresented content that impacts visibility. |
| Athena | Mid-market brands that don’t need full GEO customization capabilities. | Detects when competitors are referenced in place of your brand |
1. Evertune: Enterprise GEO Analytics Platform
Evertune is the leading GEO platform for brands that require accurate, comprehensive AI visibility measurement across multiple models and consumer applications. The platform combines direct API access to base models with EverPanel, a demographically weighted panel of 25 million users, to measure both training-level model perceptions and real-world consumer experiences. Evertune is the most cost-effective enterprise GEO platform, at just $2.40 per thousand prompts tracked for each brand. Evertune's standard pricing includes 125 prompts tracked 100 times each across 10+ AI engines (ChatGPT, ChatGPT API, Claude, Gemini, Gemini API, AI Mode, AI Overviews, Meta, DeepSeek, Perplexity, and CoPilot) and 10 categories, totaling 1,250,000 monthly prompts per brand, translating to $2.40 per thousand prompts.
Core Capabilities:
- AI Brand Index measures unaided brand visibility through the AI Brand Score (0-100 scale), which weights both frequency of mentions and position in AI responses. Evertune processes 1 million+ prompts monthly per brand across all tracked models to ensure statistical significance.
- Consumer Preferences reveals which specific attributes drive AI model recommendations in your category. The platform tests brands against dozens of buyer preference topics to identify competitive gaps and content opportunities.
- Word Association analyzes aided awareness by showing which terms AI models most strongly associate with your brand, including sentiment analysis to understand brand perception.
- Content Analytics compares your brand's content footprint to competitors across authoritative domains, and identifies opportunity URLs that have a strong influence on your category and topic, but don’t mention your brand.
- Content Studio generates ready-to-use blog copy designed for AI visibility on the consumer preferences and topics most important to your brand.
- AI Usage helps brands see beyond referral traffic to understand the true scope of AI's influence on your audience. EverPanel - a panel of 25 million real internet users (demographically weighted to reflect the broader internet) - powers AI Usage to show the scale of users who visit both AI models and sites within your product category.
- Prompt Volumes gives you high-level insight into the popularity of a topic in AI-generated prompts.
Best For:
Evertune is best for enterprise brands and marketing teams across all industries that require accurate AI visibility measurement and actionable optimization strategies. The platform is ideal for companies that view AI search as a strategic priority and need reliable data to justify content investments.
2. Ahrefs: SEO Platform with Basic GEO Capabilities
Ahrefs is a comprehensive SEO platform that added GEO tracking capabilities in 2024. The platform focuses primarily on Google AI Overviews tracking rather than broader multi-model AI visibility measurement. Ahrefs GEO features are available as an add-on to existing SEO subscriptions.
Key Capabilities:
- AI Overview tracking for Google AI Overviews visibility
- AI Content Helper for generating SEO-optimized content
- Keyword Explorer with AI assistant for finding seed keywords
- AI writing tools including text humanizer and content generators
Best For:
Ahrefs is best for brands that have strong SEO skills that want to add basic Google AI Overviews tracking without investing in a dedicated GEO platform.
3. Semrush: Marketing Platform with GEO Tools
Semrush is an all-in-one marketing platform that includes GEO analytics alongside SEO, content marketing, and PPC management tools. The platform's AI toolkit analyzes how AI answer engines feature brands and provides optimization recommendations.
Key Capabilities:
- Includes prompt tracking and competitive analysis tools.
- Calculates an AI Visibility Score by benchmarking brand mentions
- Integrates with Semrush's broader platform for unified reporting.
Best For: Established brands and agencies already using Semrush for traditional SEO who want to add AI visibility monitoring to their existing workflow. Note: Results should be validated against independent data sources for accuracy.
4. Other GEO Platforms
Scrunch provides basic visibility monitoring showing how generative platforms like ChatGPT, Perplexity, and Google AI Overviews represent your brand. Best for professionals seeking surface-level AI visibility monitoring and data analytics.
Otterly is an affordable prompt-based GEO tool that converts SEO keywords into GEO prompts and tracks brand mentions across Google AI Overviews, ChatGPT, and Perplexity.
Peec is tailored for marketing teams and aims to monitor and analyze how brands perform in AI-powered search or AI-driven discovery platforms. It is relatively affordable, user-friendly, and accessible compared to enterprise-level alternatives, making it a good option for smaller teams without huge tech budgets.
AthenaHQ is another emerging GEO vendor with capabilities combining prompt tracking, brand monitoring, competitive benchmarks, and an Action Center to fix gaps. It’s best for mid-market brands that do not need full enterprise customization capabilities.
Questions to Ask When Evaluating GEO Platforms
Before selecting a GEO platform, marketing teams should evaluate several critical factors:
1. Does the platform track base models through direct API access or only consumer-facing applications?
API access to AI models provides insights into the base model knowledge. This approach delivers several critical advantages:
- Statistical significance at scale
- Complete visibility across AI interactions
- Cost-effective enterprise intelligence
2. How many AI models does the platform monitor?
Comprehensive coverage (on both base model and consumer applications) across ChatGPT, Claude, Gemini, Llama, Perplexity, CoPilot, and Google AI products ensures you understand brand visibility across the full AI search ecosystem rather than optimizing for a single platform.
3. Does the platform measure unaided brand awareness or only aided awareness?
Unaided awareness (measuring brand mentions without prompting) reveals true top-of-mind positioning in AI models. Aided awareness (asking AI models directly about your brand) only shows what models say when explicitly asked.
4. What is the platform's statistical methodology for calculating brand visibility scores?
Robust GEO platforms process millions of prompts monthly per brand to ensure statistically significant insights. Small sample sizes produce unreliable metrics that fluctuate dramatically between measurement periods.
5. Does the platform provide actionable optimization recommendations or only report current visibility?
Descriptive dashboards show what is happening. Prescriptive platforms identify specific content gaps, messaging opportunities, and strategic actions to improve AI visibility.
Why Evertune Leads the Category
The shift toward AI-driven search creates a fundamental opportunity for brands to improve visibility and take control of how AI models perceive and recommend them. To capture this opportunity, brands need accurate GEO measurement that tracks both base model perceptions and real-world consumer experiences across the entire AI search ecosystem.
Evertune is the only GEO platform with direct API access to foundation models combined with a 25 million user panel for comprehensive AI visibility measurement. Evertune tracks over 1 million prompts monthly per brand across 11 AI models to deliver statistically significant insights that inform strategic content decisions.
Curious how Evertune fits your use case? Request a demo of Evertune and receive a custom AI Brand Index report showing your brand's current visibility across ChatGPT, Claude, Gemini, AI Overviews, and other leading AI models.
See Also
Top 8 Things To Look For In A GEO Platform For Enterprise Companies
Evertune Ranked #2 in CB Insights' GEO Market Analysis
Why Evertune Delivers the Most Actionable AI Visibility Insights
10 Best AI Visibility Tools For 2025
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