Today, we're excited to announce our expansion of Partner Connect into programmatic advertising with Index Exchange and The Trade Desk. For the first time, marketers can push lists of AI sources directly from Evertune's Content Analytics to programmatic advertising platforms and activate advertising campaigns on the publishers that influence AI responses.
From AI Visibility Insights to Immediate Ad Activation
The workflow is straightforward: identify the sources AI models cite within your category, then activate advertising campaigns on those URLs.
Evertune's Content Analytics shows you which publishers shape AI responses in your category or on specific prompts unique to your brand or strategy. You can now send those source lists directly to Index Exchange (supply-side platform) or The Trade Desk (demand-side platform) and launch targeted advertising campaigns.
Any Trade Desk or Index Exchange customer can also activate AI retargeting on our pre-built contextual strategies and PMP deals covering top cited sources for over 250 product categories—no Evertune subscription required.
Why AI Retargeting Matters
After receiving AI recommendations, 12% of users click through to the cited sources to verify information and compare options (Gener8). That click is your opportunity.
AI retargeting puts your brand in front of buyers the moment they land on publishers that influence AI responses. Whether AI recommended you or not, you're reaching actively researching users exactly when they're evaluating options in your category.
Michael Wolk, Senior VP, Growth & Partnerships, Goodway Group, says "As an agency partner in connected commerce, we're always looking to get brands in front of high-intent audiences at critical moments in the purchase journey. AI Retargeting gives us the ability to reach buyers on the exact pages they're landing on after AI recommendations. We know which sources they're consulting, and we can meet them there with the right message at a moment of high purchase intent."
Why We’re Partnering With Index Exchange and The Trade Desk
Index Exchange operates one of the largest independent programmatic advertising marketplaces, connecting advertisers to premium publisher inventory across the web. The Trade Desk, the largest independent demand-side platform, provides advertisers with a comprehensive platform to manage omnichannel digital campaigns at scale.
This integration connects Evertune's AI citation data with Index Exchange's publisher inventory and The Trade Desk's buying platform, letting brands reach buyers at the moment they verify AI recommendations.
Book a demo to learn more about AI Retargeting.
Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search by analyzing responses at scale and delivering actionable insights. Evertune works with leading brands across all verticals, including Finance, Retail and E-Commerce, Automotive, Pharma, Tech, Travel, Food and Beverage, Entertainment, CPG, and B2B. Founded by early team members of The Trade Desk, Evertune has raised $20M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.
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