AI models can only recommend what their crawlers can actually read. Site Audit checks whether the bots behind ChatGPT, Claude, Gemini and every other major model can access, parse and understand your website, then gives you a prioritized list of fixes.
Evertune scans your site the way an AI crawler does: checking bot permissions, sitemap quality, page load speed, structured data, meta descriptions and heading hierarchy. Every issue is surfaced at the page level and ranked by severity, so you know exactly which fixes will move your AI visibility fastest.
What Site Audit checks
- Bot permissions. Confirms which AI crawlers can access your site and flags any robots.txt or firewall rules blocking them.
- Sitemap quality. Checks whether your sitemap is complete, current and structured in a way crawlers can parse.
- Page load speed. Identifies pages slow enough to cause crawlers to time out or deprioritize.
- Structured data. Reviews schema markup for gaps that make it harder for AI models to understand what a page is about.
- Meta descriptions and heading hierarchy. Flags missing or poorly structured tags that AI models rely on to extract meaning from a page.
Page-level action items, not a generic score
A single site-wide grade doesn't tell you what to do next. Site Audit ranks every issue by severity and ties it to the specific page it affects, so your team can work through fixes in the order that matters most instead of guessing where to start.
Key benefits of Site Audit
- Crawler-specific diagnostics: See exactly which AI bots can and can't access your site, not just how Googlebot sees it.
- Severity-ranked fixes: Work through issues in the order that improves AI visibility fastest.
- Page-level precision: Know which URL has the problem, not just that a problem exists somewhere on your domain.
- Built for AI retrieval: Checks the specific factors that determine whether a model can parse and cite your content, not traditional keyword SEO.
Frequently Asked Questions
Learn more about Site Audit in Evertune's Generative Engine Optimization platform.
What is Site Audit?
Site Audit analyzes how effectively AI systems can crawl, parse and cite your website. It checks bot permissions across AI crawlers, sitemap quality, page load speed, structured data, meta descriptions and heading hierarchy, then surfaces the issues at the page level, prioritized by severity.
How is this different from a traditional SEO audit?
Traditional SEO audits are built around how search engines like Google crawl and rank pages. Site Audit is built around how AI crawlers access, parse and cite content, checking the specific technical factors that determine whether a model can read and understand a page at all.
Which AI crawlers does Site Audit check?
Site Audit checks bot permissions across the major AI crawlers, including those from OpenAI, Anthropic, Google, Meta and Perplexity, along with 20+ others.
Does fixing these issues guarantee AI models will cite my site?
No single fix guarantees a citation. Crawlability is a prerequisite, not a strategy on its own. A model can't cite a page it can't access or parse, so Site Audit removes that barrier. Pair it with Content Analytics and Content Studio to build the content and partnerships that earn the citation itself.
