Zero-Click Search Goes Shopping


Forrester's new research on how answer engines are changing commerce, from discovery to checkout.
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70% of B2C marketing leaders would shift ad spend from Amazon/Walmart to answer engines like ChatGPT and Perplexity.


Answer engines are compressing discovery, evaluation and purchase—and monetizing it with ads and commissions. This Forrester report breaks down what's changing for media performance, attribution and measurement.

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What’s inside the report
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  • How answer-engine commerce works, and what it replaces in the funnel
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  • The monetization model: ads + affiliate economics (and implications for media teams)
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  • What to measure when clicks drop: the new scoreboard for visibility and performance (framework inside)
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  • How Forrester suggests marketers prepare—across content, product data, and measurement
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Shopping Intelligence

Forrester lays out the shift. Evertune helps you track it in the wild.
Shopping Intelligence shows when ChatGPT triggers shopping results in your category,
whether your products make the cut, and which retailers get the buy links.

Shopping Intelligence turns the Zero-click shift into something you can measure
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  • Shopping Trigger Rate: how often ChatGPT shows product recommendations for your category.
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  • Shopping Visibility: how often your brand appears when shopping results trigger.
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  • Retailers and pricing: which retail partners show up most, plus the price ranges AI shows for you vs competitors.
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Learn more about Shopping Intelligence

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