Shopping Intelligence
Track how AI recommends your products and where consumers can buy them.
AI shopping is the new front door to purchase.
ChatGPT now surfaces product recommendations with prices, reviews and direct purchase links. When users ask product questions, they see three to five products with a clear path to buy. No search results. No ten blue links. Just AI deciding which products deserve attention.
Shopping Intelligence tracks these AI-powered shopping experiences to show you when your products appear, how visible they are compared to competitors and which retailers are featured.
What Shopping Intelligence reveals:
Shopping Trigger Rate: How often AI thinks consumers are ready to buy
See the percentage of responses where ChatGPT displays shopping recommendations in your category. A higher trigger rate means AI sees more purchase intent in the prompts related to your products. Track this metric over time to spot when AI shopping behavior shifts in your category.
Your Shopping Visibility: How often your brand appears when shopping triggers
This directly impacts whether consumers discover your products through AI. If AI shows shopping options but your products aren't included, you're invisible at the moment of highest purchase intent. Monitor whether your share of shopping recommendations is growing or declining.
Product Performance: Which specific products AI favors and why
Track every product ChatGPT recommends with visibility scores, pricing data, review ratings and the topics that trigger each recommendation. Discover which product attributes AI associates most strongly with your products. See which products gain or lose visibility over time.
Retailer Analysis: Which retail partners give you the most AI visibility
See which retailers appear most frequently in ChatGPT's shopping recommendations for your category. Understand which retail partnerships drive your AI discovery and which major retailers are missing from recommendations. Identify which retail partners are strengthening or weakening in AI visibility.
Competitive Pricing: See how your products’ pricing compares to competitors, according to AI models.
Track the price ranges, median prices and average prices AI displays for your products versus competitors. If AI consistently shows your competitors at lower price points, you'll know exactly where pricing perceptions might be hurting your visibility in shopping recommendations.
Filter the entire report by product, retailer, AI model, triggering topic or prompt. This lets you understand which types of questions generate shopping recommendations and how your performance varies across different contexts.
Shopping Intelligence
FAQs
Learn more about Shopping Intelligence in Evertune's Generative Engine Optimization platform.
What is Shopping Intelligence?
Shopping Intelligence tracks AI-powered shopping experiences to show you when your products appear in ChatGPT's shopping recommendations, how visible they are compared to competitors and which retailers are featured. When ChatGPT displays product cards with prices and purchase links, Shopping Intelligence captures every detail so you can optimize your AI shopping presence.
How is Shopping Intelligence different from standard brand tracking?
Standard brand tracking monitors text-based mentions and recommendations in AI responses. Shopping Intelligence specifically captures structured shopping data: the product cards, pricing information and direct purchase links that appear when ChatGPT activates its shopping interface. These are distinct experiences with different implications for purchase behavior.
Can I see competitor product performance?
Yes. Shopping Intelligence captures all products and retailers that appear in shopping recommendations, not just your tracked brand. This gives you a complete view of the competitive landscape in AI-powered shopping for your category.
