What is AI Brand Score?

‍Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.

Two brands can appear in the same number of AI responses, but one consistently ranks first while the other always appears last. Most GEO platforms treat these scenarios identically, missing the critical insight that position determines which brand actually captures consumer attention. AI Brand Score solves this problem by measuring both how often your brand appears and where your brand ranks when AI models recommend products to consumers.

What is AI Brand Score?

AI Brand Score is the probability an AI model will drive attention to a brand in unaided recommendations. Evertune calculates AI Brand Score on a 0-100 scale by combining visibility frequency (how often your brand appears) with position weighting (where your brand ranks in responses). Top-ranked positions receive significantly more weight than lower positions because users primarily engage with brands mentioned first in AI responses.

Evertune measures AI Brand Score across all major models including ChatGPT, Gemini, Claude, Perplexity, CoPilot, DeepSeek, Meta, AI Overviews and AI Mode. Evertune excludes brand names from prompts to capture true unaided awareness, mirroring how consumers actually search. When someone asks "what is the best luxury SUV," AI models respond without prompting, revealing which brands the models consider most relevant for that category.

The calculation applies position weights where first position equals 100% value, second position equals 90%, third equals 81%, and each subsequent position reduces by 10% of the previous weight. A perfect AI Brand Score of 100 means your brand appeared in first position in 100% of AI responses across all tracked models and prompts.

Why AI Brand Score matters for competitive positioning

Visibility percentage alone creates misleading benchmarks. A brand mentioned in 70% of responses but consistently ranking last loses to a competitor mentioned in only 40% of responses who always ranks first. Evertune's AI Brand Score reveals this dynamic by weighting position alongside frequency, showing which brands AI models actually prioritize in recommendations.

Position determines conversion because users engage primarily with top-ranked recommendations. Research shows consumers rarely scroll past the first few suggestions in AI responses, making first position dramatically more valuable than appearing fifth or sixth. AI Brand Score quantifies this reality into a single metric that reflects true competitive standing.

Key benefits of tracking AI Brand Score include:

• Position-weighted performance: Understand whether your brand ranks first or gets buried below competitors
• Cross-model benchmarking: Compare AI Brand Score across all major AI models to identify model-specific strengths
• Competitive baseline: Measure your AI Brand Score against competitors to reveal market share in AI recommendations
• Optimization targets: Set specific AI Brand Score goals and track progress toward first-position dominance

Ready to measure your AI Brand Score?

Evertune calculates AI Brand Score across ChatGPT, Gemini, Claude, Perplexity and other major AI platforms, revealing whether your brand consistently ranks first or gets buried below competitors. The platform analyzes over 1 million AI responses monthly to provide statistically significant AI Brand Score measurements that guide optimization strategy.

Book a demo to see your current AI Brand Score, compare performance against competitors, and identify specific actions to improve your position in AI recommendations.

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