Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has 40+ employees.
The best content practices now require satisfying three audiences at once: AI models, human readers and search engines. Traditional content marketing balanced SEO technical requirements with human readability. AI-powered search adds a third consideration with distinct content processing requirements.
AI models like ChatGPT, Gemini and Claude extract information differently than search engines or human readers. Large language models (LLMs, the technology that powers AI chatbots) prioritize:
- Clear entity identification with explicit subject naming
- Structured information that provides immediate answers
- Complete, quotable sentences that contain full context
- Consistent terminology without stylistic variation
But this doesn't mean we should flood the internet with AI slop. It's still just as important to write content that is both technically optimized for SEO and interesting for a human to read.
Why writing for all three audiences matters for marketing teams
Content optimized for only one or two audiences creates gaps in brand visibility. SEO-focused content might rank well on Google but get ignored by AI models due to ambiguous phrasing. Human-optimized content might engage readers but lack the structured clarity AI models need for accurate citation. The result is incomplete visibility across the channels where prospects research purchases.
Content that addresses all three audiences improves performance across multiple channels:
- Increased AI citations: Structured, explicit content gets referenced more frequently in ChatGPT, Gemini and Claude responses
- Higher search rankings: Technical optimization maintains visibility in traditional search engines
- Better conversion rates: Human-readable content keeps prospects engaged through the decision journey
- Consistent brand messaging: Clear entity identification ensures AI models attribute information correctly
Ready to optimize content for AI visibility?
The best content practices balance three distinct audiences without compromising any single one. Evertune provides the data and insights marketing teams need to understand how content performs across AI models, track which sources influence AI responses and identify content gaps that limit brand visibility.
Book a demo to see how Evertune helps brands optimize content for AI search, traditional search engines and human readers simultaneously.
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