Evertune's Prompt Volumes feature gives you visibility into how often your brand, product, competitor or category appears in AI prompts across major platforms. This isn't educated guessing or directional estimates. This is real-world usage data from 25 million demographically-weighted internet users, showing you how often people mention your brand when talking to AI.
What Are Prompt Volumes?
Prompt Volumes is Evertune's tool for measuring the popularity of any topic in AI-generated prompts. The feature tracks how frequently brands, products, or categories appear in user queries across all major AI models—ChatGPT, Gemini, Claude, Perplexity, and more.
When you search for a brand or category in Prompt Volumes, you see estimated monthly prompt counts, trendlines over time, share of prompts across different AI assistants, and related topics that people are asking about in similar contexts.
Think of Prompt Volumes as the new search volume metric for the AI era. Just as Google Search Console showed you monthly search volume for keywords, Prompt Volumes reveals how often topics appear in AI conversations. The key difference? Over 80% of AI prompts are unique—meaning they've never been seen before. People don't type keywords into AI. They talk to AI the way they'd talk to a person.
Why Traditional Keyword Tracking Doesn't Work for AI
Here's the problem with applying old-school keyword research to AI optimization: people don't use AI like they used search engines.
Traditional search queries were short and keyword-focused. Someone might type "best running shoes 2024" or "Nike vs Adidas comparison" into Google. But when people talk to AI, they include detailed context, ask multi-part questions, and use natural conversational language.
Two different users might ask AI the exact same thing in completely different ways:
- "Write a summary of the Porsche Taycan for a buyer choosing between it and the Tesla Model S."
- "Compare Porsche's electric lineup to Tesla's—focus on range and price."
Same intent. Different words. Same topic cluster. That's why Evertune doesn't just scan for granular keywords—the platform clusters prompts into broader intents and topics, giving you a more complete and accurate measure of user activity.
How Prompt Volumes Actually Works
Everpanel, Evertune’s panel of 25 million internet users, demographically weighted to reflect real-world usage is used to power Prompt Volumes, estimating how often a topic appears in prompts across major AI platforms.
The methodology accounts for demographic representation (age, region, gender), prompt diversity and length, and platform-specific usage trends. When you enter a topic, you see an estimated prompt volume—for example, "2.1M Prompts." This number reflects estimated total appearances of that topic in prompts, not unique users or queries.
What You'll See in Prompt Volumes
When you search for a brand or category, Evertune's Prompt Volumes dashboard shows you four key data points:
Estimated Monthly Prompts: The number of prompts related to your keyword or brand across all AI models. This gives you a high-level sense of how much attention a topic is getting in AI conversations.
Trendlines Over Time: Visual charts showing how prompt volume has changed month-over-month. This helps you spot emerging trends, seasonal patterns, or shifts in consumer interest before they show up in traditional marketing channels.
Share Across Assistants: The percentage share and volume that each AI model accounts for in total prompts. You might discover that your brand shows up more frequently in ChatGPT conversations than Gemini, or that a competitor dominates Perplexity. This breakdown tells you where to focus your AI optimization efforts.
Related Topics: Both branded and non-branded topics that users ask about in similar contexts, along with their monthly prompt volumes and share across assistants. These related topics help you understand the broader conversation happening around your category and reveal adjacent opportunities you might be missing.
Why Prompt Volume Data Matters for Your Brand
AI tools are becoming the new search engine, research assistant, and purchase advisor. Consumers ask ChatGPT which laptop to buy, ask Perplexity to compare insurance providers, and ask Gemini to summarize product reviews before making decisions.
If your brand isn't appearing in those conversations, you're invisible to a growing segment of purchase intent. And unlike traditional search, where you could at least see impression data, AI conversations happen in a black box—unless you're tracking them with Prompt Volumes.
Knowing the popularity of a topic in AI-generated prompts helps you in three critical ways:
Spot trends across AI platforms: You can identify which categories, products, or brands are gaining momentum in AI conversations before the shift shows up in search volume or social media chatter. This early visibility gives you a competitive advantage.
Compare interests across multiple topics: Want to know if "sustainable sneakers" is getting more AI attention than "luxury sneakers"? Prompt Volumes shows you the relative volume so you can prioritize where to focus your content and messaging efforts.
Prioritize based on real prompt activity: Instead of guessing which topics matter, you see actual data on what people are asking AI about. This helps you allocate budget, create content that matches user intent, and position your brand where the conversations are actually happening.
How Evertune Tracks What People Actually Ask AI
The average word count of AI prompts varies dramatically by platform. ChatGPT prompts average 96 words with a median of 19. Gemini prompts average 143 words with a median of 18. Perplexity and Copilot prompts are shorter—around 44-45 words on average with medians of 14-15 words.
What this tells you: people have detailed, specific conversations with AI assistants. They're not just typing "running shoes"—they're asking for recommendations based on foot type, running style, budget, and brand preferences. They're asking AI to compare features, summarize reviews, and explain trade-offs.
Evertune's Prompt Volumes captures this complexity by tracking topics rather than individual keywords. The platform uses natural language processing to cluster similar intents, even when the exact wording differs completely. This gives you a more accurate picture of how often your brand appears in AI conversations, regardless of how people phrase their questions.
Making Prompt Volumes Actionable
Seeing that your brand appears in 500,000 monthly AI prompts is interesting. Knowing what to do about it is valuable.
Evertune's Prompt Volumes feature is designed to integrate with the platform's broader AI visibility tracking and optimization tools. When you identify a high-volume topic in your category, you can cross-reference it with your AI Brand Score to see if you're actually being recommended in those conversations.
If a category has high prompt volume but your brand has low visibility in AI responses, that's a clear signal to optimize your content and digital presence for AI retrieval. Evertune's platform provides the specific messaging strategies, content approaches, and targeted moves that get brands mentioned more frequently and in higher positions across AI models.
The difference between knowing your brand appears in AI prompts and actually increasing that frequency comes down to having the right data and the right optimization playbook. Evertune provides both.
Want to see how often your brand appears in AI prompts? Explore Evertune's Prompt Volumes and start tracking your AI visibility today.
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