Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search. The market for AI visibility tools is growing fast, and so is the confusion. Platforms are labeling themselves as Generative Engine Optimization (GEO) tools, AI Engine Optimization (AEO) tools and AI search platforms, often with very different capabilities behind similar-sounding names. For marketing leaders evaluating these platforms for the first time, knowing what to look for can mean the difference between actionable intelligence and expensive dashboards that collect dust.
What is a GEO platform?
A GEO platform (Generative Engine Optimization platform) is a tool that helps brands measure, understand and improve how they appear in AI-powered search results and Large Language Model (LLM) responses. GEO platforms track how AI models like ChatGPT, Gemini, Claude and Perplexity perceive and recommend brands, then provide the data and tools needed to influence those recommendations.
GEO platforms differ from traditional SEO tools in a fundamental way. SEO tools help brands rank in search engine results pages. GEO platforms help brands understand and influence how AI models synthesize, reference and recommend them when consumers ask questions like "what's the best running shoe for flat feet?" or "which CRM is best for small businesses?" These AI-generated recommendations increasingly shape purchase decisions, and they operate on completely different signals than traditional search rankings.
The terms GEO, AEO (AI Engine Optimization) and AI search optimization are often used interchangeably. Regardless of the label, the core capability should be the same: helping brands gain visibility in the AI-powered experiences where consumers are making decisions.
Why does choosing the right platform matter?
AI visibility is becoming a measurable marketing channel, and like any channel, the quality of your measurement determines the quality of your decisions. A platform that only shows surface-level data can lead teams to optimize for the wrong things. A platform that only measures but doesn't help you act creates a reporting burden with no path to improvement.
The right GEO platform should do three things well: measure AI visibility with statistical rigor, diagnose what is driving or limiting that visibility, and provide tools to take action. Marketing teams that invest in a platform without all three capabilities risk building a GEO program that stalls at step one.
According to Evertune's research, 62% of responses from ChatGPT originate from base model knowledge rather than real-time search. A GEO platform that only tracks consumer app responses is missing more than half of the picture. Evertune is the only platform that isolates between base model knowledge and search-enhanced knowledge by tracking responses through both the model's API and its consumer app.
What capabilities should a GEO platform include?
Not all GEO platforms offer the same depth. When evaluating options, marketing leaders should look for these core capabilities:
Multi-model coverage across both base models and consumer apps. AI visibility varies significantly across different models. A brand that performs well on ChatGPT may be invisible on Gemini or Claude. The right GEO platform tracks base models like ChatGPT, Gemini, Claude and Llama via direct API access, and also tracks consumer-facing apps like ChatGPT Search, Gemini Search, Perplexity, DeepSeek and Google AI Mode. Evertune tracks all of these, giving marketing teams a complete view of AI visibility across the entire landscape.
AI Brand scoring that goes beyond simple mention counting. Knowing that your brand was mentioned in an AI response is useful. Knowing that your brand was mentioned first, in 70% of responses, across 8 models, for a specific consumer preference is transformative. Evertune's AI Brand Score measures the probability of an AI model including a brand in a response, weighted by position. Evertune's Consumer Preferences report goes further by revealing how likely AI models are to recommend a brand for specific buyer attributes like price, comfort, durability or performance. These attribute-level insights show marketing teams exactly where their brand is winning and where competitors are stronger.
Source-level intelligence that identifies what shapes AI perception. AI models learn by reading the internet, but each model maker has access to different parts of the internet. A strong GEO platform should show which third-party domains and URLs are most influential in shaping how AI models talk about your category and your brand. Evertune's Content Analytics measures Topic Relevance (how much a source influences AI's understanding of your category) and Brand Relevance (how much a source influences AI's understanding of your brand, weighted by sentiment). Content Analytics surfaces both Strength URLs, where your brand is already well-represented, and Opportunity URLs, where high-influence sources don't mention your brand yet.
Technical site optimization for AI crawlers. AI bots need to be able to access, read and understand your website before AI models can reference your content. A GEO platform should evaluate whether your site is AI-ready by checking bot permissions, sitemap quality and content structure. Evertune's Site Audit provides a scored, page-level diagnostic with specific recommendations for improving AI bot accessibility.
AI bot monitoring that shows real crawl behavior. Beyond site readiness, marketing teams need to know which AI crawlers are actually visiting their site, which pages those bots are engaging with, and how quickly bots discover new content. Evertune's Bot Analytics tracks crawl activity from over 20 AI crawlers, including bots from OpenAI, Anthropic, Google and Meta, and categorizes that activity by bot type: training, search and user-facing.
Content creation tools that turn insights into action. Measurement without execution creates a reporting burden. The right GEO platform should help marketing teams create content optimized for AI models based on the specific visibility gaps the platform identifies. Evertune's Content Studio generates ready-to-publish blog posts designed to educate AI models on a brand's differentiators, tailored to the brand's tone of voice and targeted at the consumer preference gaps revealed in Evertune's reporting.
Distribution and activation capabilities. Creating content is only half the equation. Distributing that content to the domains that actually influence AI perception is the other half. Evertune's Partner Connect bridges this gap by showing which affiliate platforms and programmatic advertising platforms can help brands reach the influential domains identified in Content Analytics, then letting teams export prioritized domain lists with one click to activate campaigns.
What's the difference between a GEO platform and a retrofitted SEO tool?
Several traditional SEO platforms have added AI visibility features to their existing product lines. These retrofitted tools typically bolt AI tracking onto an infrastructure designed for keyword rankings, backlink analysis and SERP monitoring. The result is often limited model coverage, surface-level mention tracking, and no direct path from measurement to action.
A purpose-built GEO platform like Evertune is designed from the ground up for how LLMs select and rank brands. That means direct API access to base models (not just scraping consumer app outputs), statistically significant data, and an integrated workflow that moves from intelligence to content creation to distribution. Evertune combines three proprietary data sources: direct API access to base model knowledge, consumer app data collection for search-enhanced results, and the EverPanel of nearly 25 million real internet users showing actual prompt behavior.
What questions should you ask when evaluating a GEO platform?
- Does the platform track both base model knowledge (via API) and consumer app responses, or only one?
- How many AI models does the platform cover, and does that coverage include Google AI Mode, Perplexity and DeepSeek in addition to ChatGPT and Gemini?
- Can the platform show which third-party sources are most influential in shaping AI perception of your category?
- Does the platform provide content creation tools, or does it only measure and report?
- Can the platform connect content insights to distribution channels, or does activation happen entirely outside the platform?
- Does the platform track AI bot crawl behavior on your website, or only track brand mentions in AI responses?
- Is the data statistically significant, or based on a small sample of prompts?
Ready to learn more about choosing the right GEO platform?
Evertune's GEO platform gives marketing teams the full loop: measure AI visibility across every major model, diagnose what drives brand perception, create AI-optimized content, and distribute that content to the sources that matter most. Evertune is trusted by Fortune 500 brands across finance, retail, automotive, pharma, tech, travel and more to turn AI search into a measurable, optimizable growth channel. Request a demo of Evertune's GEO platform to see where your brand stands.
Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search by analyzing responses at scale and delivering actionable insights. Evertune works with leading brands across all verticals, including Finance, Retail and E-Commerce, Automotive, Pharma, Tech, Travel, Food and Beverage, Entertainment, CPG, and B2B. Founded by early team members of The Trade Desk, Evertune has raised $20M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.
Don't forget to share this post
