Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.
Apple's recent agreement to pay Google approximately $1 billion annually for a custom 1.2 trillion parameter Gemini model to power Siri highlights that AI applications increasingly depend on foundational models for their core intelligence. Evertune tracks both foundational knowledge and consumer app outputs, providing complete visibility into how AI models form their understanding of brands. This approach delivers strategic advantages competitors cannot match because most GEO platforms only monitor consumer app responses, missing more than half the picture.
What does foundational knowledge tracking mean?
Foundational knowledge tracking (the practice of monitoring AI responses directly from foundational language models before they undergo additional tuning or enhancement) reveals how AI systems build their core knowledge about brands and categories. Foundational models undergo training on massive datasets to learn language patterns, factual relationships and domain knowledge. These foundational models form the knowledge base that consumer applications then enhance with search integration, real-time data and conversational refinements.
Evertune monitors responses from both foundational knowledge and consumer apps. This dual-layer approach captures the complete spectrum of AI interactions because consumer apps inherit and build upon the knowledge embedded in their underlying foundational models.
What sets foundational knowledge tracking apart from consumer app monitoring:
- Foundational knowledge visibility: Foundational models reveal the core training data and associations AI systems learned during initial development, showing the models’ own biases towards or against your brand.
- Futureproofing: AI agents - and now features like Siri - are increasingly powered by foundational knowledge of existing AI models, not consumer apps. If you only know where your brand stands within a consumer app, you won’t know how to ensure your brand shows up on Siri or other AI agents.
- Strategic planning advantage: Understanding foundational knowledge helps brands address gaps in AI training data rather than just optimizing for surface-level app responses
What this partnership means for marketers tracking AI visibility?
The Apple-Google partnership demonstrates that major consumer AI experiences depend on foundational model intelligence. This $1 billion annual investment reflects the reality that foundational models provide the knowledge foundation consumer applications cannot function without.
According to research done by Evertune, 62% of ChatGPT responses came from foundational knowledge rather than real-time search. Marketing leaders who only monitor consumer app responses miss the foundational layer where AI systems form their core understanding of brands, categories and competitive positioning. Evertune delivers visibility into both layers because optimizing for consumer apps without understanding foundational knowledge is like treating symptoms while ignoring the underlying condition.
Here's what complete visibility across foundational knowledge and consumer apps delivers:
- Identify knowledge gaps in AI training data: Evertune reveals which aspects of your brand story exist in foundational knowledge versus which depend on real-time search integration, showing where to focus content strategy
- Understand competitive positioning at the source: Foundational knowledge responses show how AI systems learned to categorize your brand relative to competitors during training, revealing opportunities to reshape fundamental associations
- Track knowledge persistence across updates: Changes in foundational knowledge responses indicate when AI systems updated their training data with new information about your category, helping you measure the lasting impact of content efforts
- Optimize for both immediate and foundational visibility: Evertune's dual-layer tracking ensures your brand performs well in both consumer app responses and the underlying knowledge that powers them
What's the difference between foundational knowledge tracking and consumer app monitoring?
Consumer app monitoring shows what users see when they interact with AI assistants like ChatGPT, Gemini or Perplexity. These applications combine foundational knowledge with real-time search results, conversational context and user personalization to generate responses. Consumer app monitoring tracks these final outputs, measuring visibility in the experiences users directly encounter.
Foundational knowledge tracking reveals the knowledge layer that consumer apps build upon. When Apple's Siri uses Google's Gemini foundational model to handle summarization and planning functions, that foundational model provides the core understanding of topics, brands and relationships. The consumer-facing Siri interface then enhances these foundational knowledge responses with additional context, but the foundation comes from the foundational model itself.
Unlike competitors who only track consumer app responses, Evertune monitors both layers. This distinction matters because foundational models shape how consumer apps understand your category before adding any real-time information. If your brand lacks visibility in foundational knowledge responses, consumer apps must work harder to surface your brand through search integration alone. Conversely, strong foundational knowledge visibility means consumer apps inherit foundational knowledge that positions your brand favorably even before additional enhancement.
Ready to see where your brand stands in both foundational knowledge and consumer apps?
The Apple-Google partnership reinforces that consumer AI experiences depend on foundational model intelligence. Marketing leaders need visibility into both the foundational layer and consumer-facing applications to build comprehensive AI optimization strategies. Evertune delivers this complete picture through direct API access to foundational models combined with consumer app monitoring.
Book a demo to see exactly how your brand performs across foundational knowledge of ChatGPT and Gemini as well as consumer applications.
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