Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.
Your customers aren't Googling anymore—they're asking ChatGPT, Claude, and Perplexity for brand recommendations. And if you're not showing up in those AI-generated answers, you're invisible in the fastest-growing marketing channel since social media.
Answer Engine Optimization (AEO) is the process of ensuring your brand appears accurately and favorably in AI-generated responses across platforms like ChatGPT, Claude, Gemini, and Perplexity. It's not traditional SEO with an AI twist—it's a fundamentally different marketing channel that requires dedicated strategy, continuous monitoring, and optimization based on real performance data.
According to Gartner research, traditional search engine volume will drop 25% by 2026, with search marketing losing significant share to AI Answer Engines. But here's what matters more: visitors from AI tools convert 4.4× better than traditional organic clicks. The brands that master AI brand visibility today will own the competitive advantage for years to come.
What Does Answer Engine Optimization Mean?
Answer Engine Optimization is the strategic practice of making your brand discoverable, citable, and favorable within AI-generated responses. Unlike traditional SEO that optimizes for search engine rankings, AEO optimizes for AI retrieval systems that synthesize and recommend brands directly to users.
As Google CEO Sundar Pichai explained, AI Answers allow Google to "do the Googling for you." Users no longer browse multiple search results—the LLM works behind the scenes to gather content and present a single synthesized answer. This is where buying decisions happen now.
Here's what sets Answer Engine Optimization apart from traditional approaches:
- AI systems extract content chunks, not whole pages. Your brand mentions and messaging need to appear consistently throughout your content, not just in isolated sections. AI Answer Engines pull snippets from anywhere, so comprehensive coverage matters more than keyword-stuffed hero sections.
- Citation patterns vary dramatically across platforms. Only 11% of domains get cited by both ChatGPT and Perplexity. Each AI platform—ChatGPT, Claude, Google AI Overviews, Copilot—has distinct preferences for what content it retrieves and recommends. Effective AI brand monitoring requires tracking your presence across all major platforms.
- Recency is critical for visibility. 95% of ChatGPT citations come from content published or updated within the last 10 months. Pages with clear "last updated" timestamps receive 1.8× more citations. Fresh, regularly updated content isn't just good practice—it's essential for AI visibility.
- Responses are probabilistic and personalized. Unlike ranked search results, AI-generated answers vary based on user context, conversation history, and individual preferences. You can't optimize for a single "best" answer—you need comprehensive AI brand monitoring to understand how and when your brand appears across infinite query variations.
Why Answer Engine Optimization Matters for Enterprise Brands
You've invested years building your brand's search presence, only to watch traffic patterns shift overnight. Traditional search still drives results, but with 58-60% of Google searches now ending without a click, the writing is on the wall.
Most brands approach AI visibility like SEO—optimizing content with keywords and hoping for the best. But AI Answer Engines don't work like search engines. They don't rank pages in a list. They synthesize information, make recommendations, and position brands in context. Without dedicated AI brand monitoring, you have no idea how you're being represented.
Here's what effective Answer Engine Optimization delivers:
- Visibility where buying decisions happen. Your customers are adding a new step to their research: asking AI models for recommendations. If you're not showing up in those conversations, you don't exist to a growing segment of high-intent buyers.
- Competitive intelligence on positioning. Track not just where you appear, but how you're positioned relative to competitors. Understand what messaging gets brands mentioned more and ranked higher across AI platforms.
- Strategic advantage in an emerging channel. While others treat AI as an extension of SEO, you're building dedicated strategy for the most important marketing channel since social media. Early movers grab disproportionate share.
What's the Difference Between AEO and Traditional SEO?
Traditional SEO optimizes entire web pages to rank in search engine results through keywords, meta tags, and backlinks. You target specific search terms, track your ranking position, and adjust strategy based on transparent metrics.
Answer Engine Optimization optimizes for AI retrieval systems that extract relevant content chunks and synthesize recommendations. You're not trying to rank for keywords—you're ensuring your brand gets cited favorably when AI models answer questions about your category.
The differences run deeper than tactics. SEO gives you a ranked list where users click through to learn more. AEO gives users a synthesized answer with embedded recommendations—often ending the search journey right there. SEO traffic is declining as zero-click searches increase. AEO traffic converts at 4.4× the rate because users arrive with AI validation already established.
Who Benefits Most from Answer Engine Optimization?
Enterprise brands with established market positions benefit most from strategic Answer Engine Optimization. If you've built brand recognition, published authoritative content, and established industry expertise, you have assets that AI systems should be citing—but they won't without optimization.
B2B technology companies, professional services firms, and consumer brands with complex products see particularly strong results. These categories generate high-intent research queries where customers actively seek recommendations. When your prospects ask AI models "what are the best [your category] for [their use case]," you need to show up.
Marketing leaders who've watched organic search traffic plateau or decline need Answer Engine Optimization to access the next growth channel. This isn't about replacing your SEO strategy—it's about capturing the 25% of search volume shifting to AI platforms while competitors ignore the transition.
Can You Track Your Performance in AI Search?
Yes—and you must. The biggest misconception about Answer Engine Optimization is that AI visibility is unmeasurable or uncontrollable. While AI responses are probabilistic and vary by user, comprehensive AI brand monitoring reveals clear patterns about what drives visibility.
The key is running statistically significant prompt volumes across all major platforms. You need to test thousands of relevant queries monthly to understand how often your brand appears, where you rank when mentioned, what context surrounds your citations, and how your positioning compares to competitors.
Without this data, you're optimizing blind. With comprehensive AI visibility tracking, you can identify exactly what content, messaging, and distribution strategies improve your AI search performance—then execute the specific playbook to outrank competitors.
Evertune: The AI Visibility Platform Built for Enterprise Marketers
Evertune is the complete infrastructure for tracking and improving your brand visibility in AI search. We run 1M+ custom prompts per brand monthly across every major LLM—ChatGPT, Claude, Perplexity, Google AI Overviews, and emerging platforms—giving you statistically confident AI brand monitoring and competitive intelligence.
But we don't just show you dashboards full of data. We decode exactly what gets brands mentioned more and ranked higher, then deliver the specific content, messaging, and distribution strategies that improve your position. Our platform tracks your visibility score, brand mention frequency, sentiment, and ranking position across all platforms, revealing patterns invisible without comprehensive monitoring.
We also are able to show citation data and impact scores for each citation which measures which sources most influence a topic within your category and your brand’s presence in that context.
Founded by the team that helped build The Trade Desk and pioneered data-driven digital advertising, we've shepherded an entire industry through channel transformation before. We're bringing that same strategic intelligence to AI search—helping enterprise marketers turn uncertainty into competitive advantage.
Ready to See Where You Stand in AI Search?
Your customers are already asking AI models for brand recommendations in your category. The question isn't whether AI search matters—it's whether you'll lead or follow as this channel matures.
Evertune gives you comprehensive visibility into how your brand appears across AI platforms, competitive benchmarking against your key competitors, and the specific playbook to improve your AI search visibility. We don't retrofit SEO tools—we built the complete infrastructure for AI search as a marketing channel.
This is the biggest marketing shift since social media emerged. The brands that invest in AI brand visibility now will own the advantage for years to come.
Request a demo of Evertune's AI Visibility Tracking Software →
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