Evertune tracks not only your brand’s AI visibility, but all of your competitors as well - even the competitors you might not have a pulse on. Within each report Evertune offers, you can see where you stack against your competitors across several key dimensions:
- AI Brand Score
- Visibility Score
- Average Position
- Top words (and their sentiment) used to describe your competitor
- Brand share of voice on sources cited in AI responses
- Consumer preferences where you’re winning vs. losing.
The Word Association Report: Understanding Competitive Brand Perception
Word Association Reports reveal how AI models associate your competitors with specific attributes and qualities. This analysis tracks the language patterns AI models use when recommending competitors in your category. This shows you the exact perception gaps between your brand and competitors in AI recommendations.
For example, if AI models consistently associate a competitor with "innovative" or "affordable" while your brand lacks these associations, you've identified a clear perception disadvantage. The Word Association Report quantifies these gaps and shows which messaging territories competitors own in AI-generated responses.
AI Brand Index: Your Competitive Scorecard
The AI Brand Index measures your competitive standing across all major AI models. This report shows exactly how your brand performs against competitors in driving attention and recommendations.
Evertune prioritizes five competitors for detailed AI Brand Index tracking, but will also display competitive insights across your entire category landscape. This prevents blind spots and helps identify rising competitors before they dominate AI recommendations.
Consumer Preferences: How AI Models Choose Between You and Competitors
Consumer Preferences tracking shows which brands AI models recommend for specific attributes, use cases, and consumer needs. This feature reveals the decision logic AI models use when choosing between competitors.
Evertune tracks Consumer Preferences across up to five priority competitors but displays these insights for all competitors in your category. The platform shows which competitor AI models recommend when consumers ask about consumer preferences relevant to your category.
These insights expose competitive vulnerabilities and opportunities. If AI models consistently recommend a competitor for "best customer support" but never mention your brand for that attribute, you've found a positioning gap worth closing. Alternatively, if you dominate recommendations for a valuable attribute, you can double down on that competitive advantage.
Consumer Preferences data helps marketing teams understand competitive dynamics in AI recommendations. The analysis shows not just whether competitors get mentioned, but why AI models choose to recommend them over your brand.
Content Analytics: Measure Brand Share of Voice
In the Content Analytics report, Evertune tracks the specific articles, pages, and content pieces AI models cite in responses. For every influential URL, Evertune shows your brand share of voice versus competitors on the content of the page. If a specific URL is heavily influencing AI’s perception of your category, it’s critical to see whether your competitor has a strong share of voice on the content of the page. URLs where you have a low brand share of voice indicate an opportunity for your PR teams and content strategy to improve.
Custom Prompts: Track Up to 100 Competitors and Keywords
Evertune's core competitive reports will show AI visibility for all brands within a category - not just the 5 you specify. If you’re using Custom Prompts however, you can get even more specific by providing a list of 100 competitors or keywords relevant to the category to track.
Evertune’s Custom Prompts feature runs 250 specialized prompts unique to your business each month. These prompts can incorporate any competitor names, product categories, or keywords you want to monitor in AI responses. This creates a comprehensive competitive intelligence system that scales beyond standard competitor tracking.
For brands with complex competitive landscapes - multiple product lines, diverse geographic markets, or rapidly evolving categories - Custom Prompts provide the breadth of competitive coverage standard reports can't match.
Why Competitive AI Visibility Tracking Matters Now
AI recommendations are already influencing consumer decisions across categories. Consumers ask AI models for product recommendations, service providers, and brand comparisons every day. If you're not tracking how AI models position you against competitors, you're operating without essential competitive intelligence.
Evertune provides the competitive AI visibility data marketing teams need to compete effectively in this new landscape. The platform shows exactly where your brand stands against competitors in AI recommendations, identifies specific competitive gaps, and reveals the strategies competitors use to win AI visibility.
Ready to see where you stand against competitors in AI search? Explore Evertune's competitive tracking capabilities and get the competitive intelligence you need to win in AI recommendations.
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