Introducing Evertune Shopping Intelligence

We're excited to announce Evertune Shopping Intelligence, our new feature that tracks when your products appear in AI-powered shopping experiences, which retailers get featured, and how your products’ visibility compares to competitors’.

What Evertune Shopping Intelligence Tracks

Evertune Shopping Intelligence monitors every shopping recommendation ChatGPT displays across your category to provide high-level insights as well as product and retailer specific insights. 

• Shopping Trigger Rate: How often product searches activate shopping results
• Brand Visibility: When you appear vs. competitors in purchase moments
• Product & Retailer Insights: Which products ChatGPT recommends and which retailers are featured
• Competitive Pricing: See how your products’ pricing compares to competitors, according to AI models.

How to Use Shopping Intelligence to Grow E-commerce Revenue

Shopping recommendations in ChatGPT represent a fundamentally different discovery channel than traditional search or even standard AI responses. Evertune Shopping Intelligence helps you:

1. Measure your brand’s shopping visibility over time. We show you how often ChatGPT considers your category worthy of direct product recommendations (Shopping Trigger Rate) and how often your brand appears when shopping experiences do trigger (your brand’s Shopping Visibility). 
2. Identify which products AI favors and double down on what's working. Products with high visibility scores reveal which offerings ChatGPT considers most relevant. Understand why AI recommends these products and amplify those attributes across your entire product line.
3. Find content gaps that limit your AI visibility. When ChatGPT recommends your product for certain topics but not others, you've identified where your content or product information needs strengthening. If AI recommends your headphones for battery life but never for sound quality, your sound quality messaging needs work.
4. Optimize retail partnerships based on actual AI visibility data. The retailers with highest visibility scores are driving your AI discovery. Strengthen these partnerships and ensure your product information is comprehensive on their platforms. If a major retail partner is missing from recommendations, investigate why and fix it.

What's Next: Expanding AI Shopping Intelligence

Evertune Shopping Intelligence currently tracks ChatGPT, as it's the primary AI platform displaying integrated shopping experiences. 

AI-powered shopping is still early, but the pattern is clear. Consumers are shifting from browsing search results to asking AI for recommendations. The brands that understand this channel first will own the next decade of e-commerce growth.

Ready to see how your products perform in AI shopping? Book a demo to explore Evertune Shopping Intelligence and discover which products AI favors, which retailers drive your visibility and where your biggest opportunities lie.

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