Prompt identification and tracking reveals exactly where your brand shows up (or doesn't) in AI-powered conversations. Evertune analyzes millions of AI interactions to understand which questions drive brand recommendations and how your competitors are winning the prompts that matter most to your business.
What Is Prompt Identification & Tracking?
Prompt identification and tracking is the systematic process of discovering, monitoring, and analyzing the specific questions and queries that trigger AI models to recommend brands in your category. Unlike traditional SEO keyword research, this approach reveals the actual conversational patterns that lead consumers to discover or overlook your brand in AI search experiences.
Evertune's platform runs over 1 million custom prompts per brand monthly across all major AI models, including ChatGPT, Gemini, Claude, Perplexity, and DeepSeek. This scale enables marketers to identify patterns and opportunities that would be impossible to spot manually.
Why Traditional Keyword Thinking Fails in AI Search
Search engine optimization taught marketers to think in keywords. AI search requires thinking in questions, contexts, and conversational intent.
When someone asks ChatGPT "what's the best project management software for remote teams?" they're not typing keywords, they're having a conversation. The AI model draws from its training data and real-time search to construct an answer. Your brand either makes it into that answer or doesn't. Prompt tracking reveals the specific conversational pathways that lead to your inclusion.
A traditional SEO tool might tell you "project management software" gets 50,000 monthly searches. An AI tracking platform tells you that variations of "best project management for remote teams" appear in 12,000 AI conversations monthly, with your brand mentioned in just 4% of those responses, while your competitor appears in 31%.
That gap represents lost business. Prompt tracking quantifies exactly where you're losing.
Evertune’s Prompt Methodology
Evertune’s comprehensive prompt library - based on market research and EverPanel’s insights on real LLM conversations - gives marketers the ability to track AI visibility at scale if they don’t know which prompts to use. EverPanel leverages insights from almost 25 million real people, balanced to reflect the demographics of the internet at large. We use this panel to understand what consumers are searching for, the language they use, and how often they’re searching. Instead of guessing what people might ask AI, we show you what they actually do—across your brand, category, and competitors.
If you have specific prompts they want to use, Evertune’s product feature Custom Prompts allows you to supplement our data-driven approach with your own questions specific to your strategy. Whether you're exploring new markets, testing specific messaging, or tracking performance on specialized use cases unique to your business, Custom Prompts lets you monitor your AI visibility on prompts that matter most to your brand. You can upload up to 250 custom prompts - grouped by custom topic - and see exactly how AI responds to the conversations specific to your brand or category. We’ll even use your custom prompts to monitor how you’re stacking up against your competitors.
How Evertune Uses Prompts to Measure AI Visibility
Effective prompt tracking requires coverage across three distinct categories:
Unaided Awareness Prompts (AI Brand Index Report)
These questions don't mention any brand names. Examples include "best CRM software" or "what are top luxury SUVs?" Unaided prompts reveal true brand awareness—whether AI models naturally include your brand when responding to open-ended category questions.
Evertune's AI Brand Index specifically measures unaided awareness across thousands of prompts. The platform calculates your AI Brand Score (0-100) based on both how often AI models mention your brand and where you rank when mentioned. For example, a brand appearing 40% of the time but consistently ranked first will score higher than a brand mentioned 70% of the time but always listed fifth.
Attribute-Specific Prompts (Consumer Preferences Report)
These questions ask about specific product characteristics: "most affordable email marketing platform" or "easiest accounting software to learn." Attribute prompts reveal how AI models associate your brand with key buying criteria.
Evertune's Consumer Preferences tracking identifies which attributes matter most in your category, then measures your brand's visibility for each attribute compared to competitors. This analysis reveals where your brand messaging resonates with AI models and where knowledge gaps exist.
Sentiment Analysis (Word Association Report)
To uncover the words and sentiment most associated with your brand, Evertune asks each AI model to generate reviews repeatedly, capturing a wide range of responses. This reveals what words AI models consistently use when discussing your brand in your category on an aided basis. Word Association provides insight into:
The words AI models choose: Which specific terms and phrases do AI models use most frequently when describing your brand? Are they talking about your "quality," "innovation," "reliability," or "affordability"?
The sentiment behind those words: Are AI models using these terms positively or negatively? The same word can carry different weight depending on context.
This reveals how AI models actually characterize your brand when making recommendations—not just where you're mentioned, but the context and implicit endorsement in their language.
How to Act on Prompt Tracking Insights
Data without action changes nothing. Evertune's platform transforms prompt tracking insights into specific optimization strategies.
Identify Knowledge Gaps: When your brand scores low for specific attribute prompts (like "best for small businesses"), the AI models lack sufficient training data connecting your brand to that characteristic. The solution requires creating authoritative content that explicitly addresses that attribute and demonstrates your expertise through real examples.
Target Competitor Weaknesses: Prompt tracking reveals where competitors dominate certain question types. Strategic content creation around underserved prompts can capture share in specific conversational contexts. Evertune's competitive analysis pinpoints exactly which prompts offer the highest opportunity.
Optimize for Position: Appearing in AI responses matters. Appearing first matters more. Evertune tracks both Visibility Score (percentage of mentions) and Average Position (ranking within responses). If your brand frequently appears but ranks low, focus on strengthening the authority and specificity of content around those prompts.
Start Tracking the Prompts That Matter
Your brand's AI visibility depends entirely on which prompts you rank for and how consistently AI models recommend you. Prompt identification and tracking transforms that visibility from accident to strategy.
Ready to see which prompts drive recommendations in your category? Evertune's platform reveals exactly where your brand appears across AI models and which specific questions offer the highest opportunity for growth.
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