How Evertune AI Measures–and Shapes–What AI Thinks About Your Brand

Author
Jaclyn Ranere
CMO
Published on
May 10, 2025

AI models like ChatGPT, Gemini, and Meta AI don’t give fixed answers. Their responses shift with each prompt—based on context, randomness, and training. That makes it difficult for marketers to get a consistent view of how their brand is showing up.

Evertune AI changes that.

Our platform extracts reliable, scalable insights from large language models—so you can see how your brand is being described, recommended, and compared when consumers use AI search. And more importantly, we help you shape those results in your favor. Evertune AI doesn’t just surface insights—it gives your brand a strategic edge in how AI defines your category.

There are a bunch of names for this emerging field of brand analytics and optimization: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), AI Search, AI Brand Building. No matter what you call it, Evertune AI tracks your brand’s visibility in AI and gives you the roadmap to improve it.

The takeaway?

Generative AI isn’t just a tech trend. It’s the next growth channel for marketers.

How Evertune AI Collects and Decodes Brand Signals from LLMs

To understand how your brand shows up in AI, Evertune AI prompts each model—ChatGPT, Gemini, Claude, DeepSeek, Meta AI and others—thousands of times per analysis. This produces a wide range of responses, allowing us to detect trends, benchmark performance, and surface the signals that matter. Here’s how it works:

1. We design a survey for AI models.

Intelligent Prompt Generation – Our system crafts thousands of custom prompts tailored to your category, unlocking deeper insights across product features, use cases, and competitor comparisons.

2. We use three distinct methods to collect data.

Consumer App Data Collection – We collect data from the consumer apps to model average user experiences.

Direct API Access – We connect directly to AI model makers—no third-party layers—to understand the models’ baseline behavior and how this aligns or differs from the consumer app. This also gives us scaled reliable access ensuring clean, reliable, repeatable data collection.
Consumer Panels - We use data from consumer panels of millions of people to understand what they’re searching for, the language they use, and how often they’re searching.

3. We analyze the data to extract meaningful insights.

Dynamic Sampling – We sample responses at scale to uncover statistically valid patterns and performance signals you can trust.

Turn Brand Signals into a Strategic Advantage

What you get:

Evertune AI delivers CMO-ready reports that track unaided brand awareness, competitive positioning, sentiment, and performance across key product attributes. These insights then power a messaging roadmap—so you know which narratives to reinforce, which gaps to close, and how to win in AI-driven discovery.

Why this matters:
Today, brand perception isn’t just about what consumers say—it’s about how AI portrays your brand and product. Evertune AI helps you shape that perception, at a moment when AI is quickly becoming the dominant way people search and get product recommendations. 

Discover what AI has to say about your brand

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