58% of biotech site visitors using Google also turn to ChatGPT—pharma marketers must adapt for AI search visibility
Learn how GEO builds on SEO, the S-E-T framework and the steps to start ranking in AI-driven answers.
In the world of LLMs, it’s not about what you say your brand is. It’s about what you’re known for.
10 steps to be understood, trusted, and recommended by AI through Structure, Explainability, Trustworthiness (SET)
You need to sample at scale in order to monitor and influence how your brand shows up in AI discovery.
To understand and influence the AI shopping agent, you first have to understand the AI model powering it.
Today, brand perception isn’t just about what consumers say—it’s about how AI portrays your brand and product.
The job isn’t to optimize for an algorithm anymore, it’s to educate AI to become part of the conversation.
LLMs don’t work like traditional search engines with fixed results; instead, they generate text on the fly.
