The traditional consumer funnel is condensing. Buyers are asking - and trusting - AI models for product recommendations and going from discovery to purchase within a single conversation.
Just as social commerce caught brands off guard, AI shopping is emerging as the next channel you can't afford to ignore. Nearly 1 in 4 global consumers already start their shopping journey on an AI platform, and ChatGPT alone handles 50 million shopping queries a day. Platforms like Google Gemini, Amazon Rufus, Meta AI, and Microsoft Copilot are all building in-chat shopping experiences with direct checkout. The purchase funnel is collapsing and if your brand isn't part of AI's recommendation, you're not in the consideration set.
Join Evertune for a 30-minute look at what's driving this shift, which platforms are leading it, and how enterprise brands are already measuring and optimizing their AI shopping visibility.
What you'll learn:
- Why AI shopping is the next channel shift with data on the growth trajectory and why the social commerce parallel matters for brands acting now
- How the major platforms are building the new digital shelf including what ChatGPT, Gemini, Amazon Rufus, Meta AI, and Microsoft Copilot are each doing to own the shopping experience
- What your brand risks by not showing up as the customer journey condenses and retailers lose data to AI intermediaries
- How leading brands are already tracking this with a look at Evertune's Shopping Intelligence and how it turns AI shopping into a measurable, optimizable channel
Speakers:
Madison Brisseaux, VP of Product Marketing
Ed Chater, Chief Product Officer
Will Robinson, AI Insights Editor
Our AI marketing platform can be seen in
