Content Analytics
See which websites are influencing AI's perception of your brand and category.
Content Analytics reveals which domains and URLs shape AI's understanding of your brand. Stop guessing where to invest in content partnerships and start targeting the sources that actually influence AI recommendations.Content Analytics reveals which domains and specific URLs most influence AI's perception of your brand, giving you a data-driven approach to PR and content strategy.
Topic Relevance & Brand Relevance
We go beyond citation tracking to identify the most influential sources on AI models. By analyzing how frequently the category, topic, and brand appear within a source's content, and the brand sentiment, Evertune provides three key metrics:
- Topic Relevance measures how much a source influences AI's understanding of a category and topic. For example, how influential is the source on AI's understanding of comfortable luxury SUVs?
- Brand Sentiment measures whether the source portrays a brand in a positive, neutral, or negative way.
- Brand Relevance measures how much a source influences AI's understanding of a brand within that category and topic, weighted by Brand Sentiment. For example, how influential is the source on AI's understanding of Porsche as a comfortable luxury SUV?
From these insights, we organize sources into two strategic categories that drive immediate action:
- Strength URLs: Influential sources that speak positively about your brand. Double down where you're winning.
- Opportunity URLs: Influential sources that don't mention your brand. Your highest-ROI targets for partnerships.
Filter by AI model, consumer preference attribute, or even competitor word associations to see exactly which sources are driving each narrative.
Key benefits of Content Analytics
- Model-specific insights – See which URLs influence each AI model
- Attribute-level filtering – Drill down to sources for each consumer preference where you need stronger visibility
- Strategic URL categorization – Strength URLs show where you're winning, Opportunity URLs reveal high-ROI partnership targets
- Competitor source tracking – Filter by competitor word associations to see which URLs shape their narrative
Content Analytics
FAQs
Learn more about Content Analytics in Evertune's Generative Engine Optimization platform.
What is Content Analytics?
Content Analytics reveals which domains and URLs shape AI's understanding of your brand. AI learns by reading the internet, but each model has access to different sources. Content Analytics shows which specific sources influence each AI model's perception of your brand versus competitors.
Can I see which sources influence specific consumer preferences?
Yes. Use the Vector filter to select any consumer preference attribute (like "comfort," "durability," or "price"). Content Analytics will show which URLs are teaching AI about that specific attribute in your category. This helps you target content partnerships that address your exact visibility gaps.
