Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.
As AI models increasingly crawl and recommend websites, traditional SEO (Search Engine Optimization) audits no longer provide the complete picture of site performance. GEO site audits evaluate how effectively AI bot crawlers and large language models read, understand, and recommend website content—addressing the critical gap between how websites are built and how AI systems consume information.
What is a GEO site audit?
A GEO site audit analyzes website technical infrastructure and content structure specifically for AI bot accessibility and comprehension. Unlike traditional SEO tools that focus on search engine rankings, GEO site audits measure AI chatbot content comprehension, structured data for AI consumption, content organization for AI processing, and token efficiency.
Evertune's Site Audit provides comprehensive analysis across multiple dimensions:
- Page-Level Analysis. Evertune delivers detailed scoring and recommendations for each individual page, identifying specific optimization opportunities that impact how AI systems crawl, parse, and understand content.
- Domain-Level Summary. Evertune aggregates metrics across entire sites to show overall AI readiness patterns and prioritize site-wide improvements.
- Actionable Insights. Evertune provides specific, implementable recommendations for improving AI bot accessibility rather than abstract scores without guidance.
- Progress Tracking. Evertune enables re-scanning to measure optimization impact over time and validate that changes improve AI crawlability.
How technical are GEO site audit recommendations?
Evertune's Site Audit recommendations range from simple content adjustments that any marketer can implement to technical fixes requiring developer support. Evertune clearly labels recommendation types so teams know which improvements they can address immediately versus which require technical resources.
Non-developers can implement recommendations like improving meta descriptions to 15-25 words, simplifying content to achieve Grade 8 readability, adding introduction text to pages, incorporating brand names and product mentions, and restructuring heading hierarchies. These content-focused improvements often deliver significant AI crawlability gains without touching code.
Technical recommendations like adding JSON-LD structured data, updating robots.txt permissions for specific AI bots, implementing LLM.txt files, improving page load performance, and optimizing text-to-HTML ratios typically require developer assistance. Evertune provides specific guidance on what needs fixing so developers can prioritize implementations based on potential impact.
The Page-Level Analysis shows exactly which pages need attention and what specific changes will improve scores. Teams can sort by overall AI Crawlability Score to tackle the lowest-performing pages first or filter by specific metrics like Bot Accessibility or HTML Quality to address systematic issues across the domain.
Questions to ask about GEO site audits
When evaluating GEO platform site audit capabilities, marketing and technical teams should ask:
- Does the audit check permissions for all major AI bot crawlers?
- Are recommendations provided at both page and domain levels?
- Can we track improvement over time by re-scanning after optimizations?
- Does the platform distinguish between content fixes and technical fixes?
- Are metrics specific to AI comprehension or just repurposed SEO metrics?
Ready to audit your site for AI readiness
Evertune's Site Audit evaluates how effectively websites can be read and understood by AI bot crawlers across eight critical dimensions from Bot Accessibility to Coverage Quality. The platform provides detailed page-level scoring, domain-level summaries, actionable insights distinguishing content from technical fixes, and progress tracking through re-scanning.
Book a demo of Evertune's GEO platform to explore how Site Audit transforms technical analysis into prioritized recommendations that improve AI visibility.
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