AI Usage
See AI's hidden influence on your audience
AI Usage reveals how many users in your target audience are adopting AI platforms—uncovering the larger influenced audience that referral traffic alone misses.
Most brands measure AI impact by tracking direct referral traffic, but this underrepresents the scale of AI influence. The majority of AI users don't click through; they absorb recommendations and later search for or visit brands through other channels. AI Usage shows you the real reach.
By analyzing the overlap between AI platform users and your target audience, AI Usage reveals how many consumers are being influenced by AI in your category—even when they don't click.
Key benefits of AI Usage
- Understand hidden influence – See the full audience AI reaches, not just click-through traffic
- Build the business case – Demonstrate AI's true impact to justify GEO investment
- Track adoption over time – Monitor how AI usage grows within your target audience
- Benchmark against google – Compare AI platform reach to traditional search
- Model-specific adoption – See which AI assistants your audience uses most
What you get: AI Adoption Intelligence
- Time series data – Rolling 12-month view of AI adoption trends
- Site category selection – Choose the category that aligns with your target audience (Auto, Finance, Health, etc.
- Model comparison – Toggle between ChatGPT, Gemini, Claude, Meta AI, Perplexity, and more
- Search engine benchmarking – See AI reach as a percentage of Google or Bing's audience
- Interactive charts – Hover over data points for specific monthly metrics
AI Usage
FAQs
Learn more about AI Usage in Evertune's Generative Engine Optimization platform.
Why does AI influence matter if users don't click?
Because influence doesn't require clicks. When a consumer asks ChatGPT "what's the best luxury SUV?" and sees your brand recommended, that shapes their consideration set—even if they later search Google or visit your site directly. AI Usage helps you measure this hidden influence by showing how many potential customers are exposed to AI recommendations in your category.
How should I use AI Usage data?
Use AI Usage to build the business case for GEO investment. When stakeholders question AI's impact because referral traffic is low, AI Usage demonstrates the much larger influenced audience. You can also track AI adoption growth over time within your target category—helping you prioritize GEO efforts as AI becomes a more significant channel for your audience.
What site categories are available?
AI Usage includes site categories across major industries—Automobiles, Finance, Health, Technology, Retail, Travel, and more. Select the category that best aligns with your target audience to see AI adoption patterns among your potential customers.
Can I see historical trends?
Yes. AI Usage displays a rolling 12-month time series, allowing you to track how AI adoption has grown within your target audience over time. This helps you identify inflection points and understand momentum—critical for planning GEO strategy and investment.
