Why Tracking AI Visibility Across All Models Matters More Than ChatGPT Alone

‍Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has 40 employees.

ChatGPT takes the lead in the AI landscape with 800 million weekly active users, but it represents just one piece of a fragmented ecosystem. Consumers and professionals switch between platforms based on their immediate needs, and each interaction creates an opportunity for brand visibility - or invisibility if you're not tracking comprehensively.

Consider how people actually encounter AI-powered answers. When someone searches Google for product recommendations, they see AI Overviews without ever opening a standalone chatbot. Google Search processes 9.5 million searches every minute, and AI Overviews appear on 13.14% of all searches, according to Semrush's 2025 data. This means millions of consumers receive AI-generated brand recommendations simply by using Google's search bar.

Platform choice also varies by professional context. Claude attracts engineers, business leaders and enterprise decision-makers who need technical depth and compliance-focused responses. For B2B brands, Claude visibility matters precisely because it reaches prospects during critical evaluation phases - when they're comparing vendors, reviewing technical specifications or assessing enterprise solutions.

Evertune tracks brand visibility across all major AI platforms because your customers don't limit themselves to ChatGPT. They use whichever platform fits the moment, whether that's Google's AI Overviews for quick searches, Perplexity for research, Claude for technical decisions or ChatGPT for conversational exploration.

What Does Multi-Model AI Visibility Mean?

Multi-model AI visibility refers to tracking how your brand appears across all major AI platforms (both foundational knowledge from base models and consumer app responses enhanced by search), not just a single chatbot like ChatGPT. Evertune monitors brand mentions, positioning and sentiment across Gemini, ChatGPT, Claude, Llama, DeepSeek, Perplexity, CoPilot, AI Overviews and AI Mode. This comprehensive approach reveals where your brand shows up, where competitors dominate and which platforms offer the biggest opportunities for visibility gains.

Unlike single-platform tracking that treats all AI models as identical, multi-model visibility recognizes that each platform uses different underlying models, retrieval systems and recommendation logic. Evertune's approach captures these differences by analyzing:

• Model-specific behavior: How different AI models interpret category queries and rank brands
• Foundational knowledge vs. RAG responses: Which answers come from base model training versus real-time search retrieval
• Cross-platform performance gaps: Where your brand performs well on one platform but disappears on another
• Competitive positioning shifts: How your ranking changes across different AI ecosystems

Why Multi-Model Tracking Matters for Your Brand

Evertune's multi-model approach reveals three critical advantages for brand strategy:

• Capture diverse user intent: Each platform attracts users with different purchase behaviors and decision criteria.
• Identify platform-specific opportunities: Your brand might rank first on ChatGPT but disappear entirely on Perplexity, where competitors dominate. Without cross-platform tracking, these visibility gaps remain invisible until market share erodes.
• Optimize for compound visibility: Gemini shares its base model with Google's AI Overviews and AI Mode features. Optimizing for Gemini simultaneously improves visibility across multiple Google AI surfaces, multiplying your reach without additional effort.

Questions to Ask About Your AI Visibility Strategy

• Are we tracking all platforms where our target customers seek recommendations? 
• Do we understand why our brand performs differently across AI models? 
• Can we quantify the business impact of visibility on smaller platforms? 
• How do we prioritize optimization across multiple AI models? 
• Are we measuring both foundational knowledge and consumer app responses? 

Ready to See Your Brand's Visibility Across All AI Models?

Evertune tracks brand performance across all major AI platforms, giving you complete visibility into where your brand shows up and where competitors are winning. Our platform analyzes over 1 million AI responses monthly per brand, with direct API access to both foundational knowledge and consumer app responses. Book a demo to see your brand's AI visibility across ChatGPT, Gemini, Perplexity, AI Overviews, Claude and more.

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