Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search through actionable insights. As the most cost-effective enterprise GEO platform, Evertune analyzes over 1 million AI responses monthly per brand. Founded by early team members of The Trade Desk, Evertune has raised $19M in funding from leading adtech and martech investors. Headquartered in New York City, the company has a growing team of more than 40 employees.
Understanding which topics consumers ask AI models about most frequently unlocks strategic advantages for content planning, product positioning, and competitive analysis. Evertune's Prompt Volumes feature delivers this insight by estimating how often brands, products, or categories appear in AI prompts across AI models based on real-world usage data from EverPanel, Evertune's demographically weighted panel of 25 million internet users. The feature reveals estimated monthly prompt volumes, trendlines showing topic popularity over time, share across AI models showing which platforms drive the most queries, and related topics with their prompt volumes enabling brands to spot emerging trends and prioritize content strategy based on actual consumer search behavior.
What are prompt insights in GEO platforms?
Prompt insights in GEO platforms (Generative Engine Optimization platforms) reveal which topics and brands consumers query most frequently when using AI-powered search. Evertune's Prompt Volumes feature provides high-level insight into topic popularity by estimating how often any brand, category, or competitor appears in user queries across major AI platforms.
The feature addresses a fundamental challenge in AI search optimization: over 80% of AI prompts are unique, meaning consumers phrase queries conversationally with detailed context, multi-part questions, and natural language rather than repeating identical keyword searches. Evertune solves this by clustering prompts into broader intents and topics rather than scanning for granular keywords, providing more complete and accurate measurement of user activity.
Evertune's Prompt Volumes methodology accounts for demographic representation (age, region, gender), prompt diversity and length, and platform-specific usage trends. The estimated prompt volumes give brands directional sense of interest that can be tracked over time to identify shifts in consumer behavior, emerging category trends, and competitive positioning changes before they appear in traditional search metrics.
How Evertune identifies emerging topics and concerns
Evertune's Prompt Volumes feature enables brands to spot emerging topics by revealing which related subjects are gaining prompt activity across AI platforms. When brands enter a topic into Prompt Volumes, Evertune displays related topics (both branded and non-branded) with their estimated monthly prompt volumes and share across AI models, enabling immediate identification of adjacent categories experiencing growth.
The trendline visualization shows topic popularity over time, revealing whether prompt volume for specific brands or categories is increasing, declining, or remaining stable. This temporal view of prompt activity helps brands identify emerging concerns or shifting consumer interests months before traditional market research surfaces the trends. For example, if prompt volume for "sustainable luxury SUVs" shows consistent growth while "performance luxury SUVs" remains flat, brands understand consumer priorities are shifting toward environmental considerations within the category.
Evertune's share across assistants breakdown reveals which AI platforms drive the most queries for specific topics. ChatGPT might account for 64% of prompts about a category, Gemini 35%, and Perplexity 2%, indicating where consumers prefer to research different product types. This platform-specific insight enables brands to prioritize AI visibility optimization efforts on the platforms where their target consumers conduct research most frequently.
Why prompt volume estimates enable actionable strategies
The Prompt Volumes feature turns passive data into actionable strategy through three capabilities:
Trend spotting across AI platforms. Evertune tracks prompt volumes across major AI models, revealing whether emerging topics gain traction on specific platforms first or grow uniformly across all AI search tools. Brands identify where to focus optimization efforts based on platform-specific prompt activity rather than assuming uniform consumer behavior across all AI models.
Interest comparison across multiple topics. Evertune displays related topics with their estimated monthly prompts side by side, enabling brands to compare relative interest levels immediately.
Prioritization based on real prompt activity. Evertune's estimated volumes replace guesswork about which topics matter most to consumers with data-driven insight derived from EverPanel's 25 million users. Brands allocate content resources and AI optimization efforts toward categories generating the highest prompt volumes rather than pursuing topics based on assumptions about consumer search behavior.
How topic clustering reveals consumer intent at scale
Evertune's approach to prompt analysis recognizes that traditional keyword tracking fails for AI search because consumers write prompts conversationally rather than using keyword phrases. Two consumers might phrase identical purchase intent completely differently: "Write a summary of the Porsche Taycan for a buyer choosing between it and the Tesla Model S" versus "Compare Porsche's electric lineup to Tesla's—focus on range and price." Both prompts reflect the same research intent despite sharing minimal exact wording.
Prompt Volumes clusters these conversational variations into broader topics, providing accurate measurement of consumer interest rather than fragmenting related queries across thousands of unique prompt variations. This clustering methodology enables Evertune to estimate meaningful prompt volumes even though 80% of AI prompts have never been seen before.
The feature accounts for prompt length differences across AI platforms: ChatGPT averages 96 words per prompt with a median of 19 words, Gemini averages 143 words with a median of 18 words, while Perplexity and Copilot average 44-45 words with medians of 14-15 words. Evertune's topic clustering works across these varying prompt styles, ensuring estimated volumes reflect total consumer interest regardless of which AI platform consumers prefer or how verbosely they phrase queries.
What brands can track using Prompt Volumes
Evertune's Prompt Volumes feature provides flexibility to track any brand, product, or category relevant to business strategy. The feature is not specific to product categories already being tracked through AI Brand Index reports, enabling brands to explore prompt activity for new market segments, competitive brands, or adjacent categories without creating formal trackers.
Brands type any topic into Prompt Volumes to access estimated monthly prompts showing total appearances of that topic across all AI models, trendlines revealing popularity shifts over time, and related topics with their prompt volumes. This exploratory capability helps brands validate market opportunities before investing in full AI visibility tracking programs or content development initiatives.
The related topics feature reveals both branded and non-branded query variations consumers use when researching categories. A brand tracking "sneakers" sees related topics including "sport sneakers" (550,000 prompts), "everyday sneakers" (390,000 prompts), "luxury sneakers" (375,000 prompts), and "casual sneakers" (325,000 prompts), revealing which category segments generate the most consumer research activity and informing product positioning and content strategy priorities.
Questions to ask when evaluating prompt insight capabilities
Brands evaluating AI search optimization platforms for prompt intelligence should assess capabilities that transform consumer query data into strategic advantage. Evertune's Prompt Volumes addresses the critical questions determining whether prompt insights drive actionable decisions:
Do you show prompt volume estimates? Evertune displays estimated monthly prompts for any brand, product, or category based on EverPanel data from 25 million demographically weighted internet users, providing quantifiable metrics about topic popularity rather than directional indicators without scale.
Do you track topics or just keywords? Evertune clusters prompts into broader intents and topics rather than scanning for exact keyword matches, accounting for the conversational nature of AI prompts where over 80% are unique phrasings. This topic-based approach provides accurate measurement of consumer interest despite infinite prompt variations.
Can I see trending questions in my industry? Evertune's trendline visualizations show prompt volume changes over time, revealing whether topics are gaining or losing consumer interest. The related topics feature surfaces adjacent categories and brand-specific queries consumers are asking, exposing emerging questions and concerns within industries.
How do you identify emerging topics? Evertune tracks related topics (both branded and non-branded) with their estimated monthly prompt volumes, enabling brands to spot categories experiencing growth adjacent to their core business. The share across assistants breakdown reveals which AI platforms drive emerging topic growth, indicating where new consumer behaviors originate.
Can I turn prompt insights into actionable strategies? Evertune's estimated volumes enable direct comparison of interest levels across multiple topics, helping brands prioritize content investment, product positioning, and AI visibility optimization based on actual consumer search behavior rather than assumptions. The platform-specific share data guides resource allocation toward AI assistants generating the most relevant prompt activity.
What data powers the estimates? Evertune's Prompt Volumes uses EverPanel, a proprietary panel of 25 million internet users demographically weighted to reflect real-world usage, with methodology accounting for demographic representation, prompt diversity and length, and platform-specific usage trends.
Ready to learn more about prompt intelligence and emerging trends?
Evertune's Prompt Volumes feature reveals which brands, products, and categories consumers ask AI models about most frequently through estimated monthly prompt volumes based on EverPanel data from 25 million demographically weighted users. The platform displays trendlines showing topic popularity changes over time, share across AI models revealing which platforms drive the most queries, and related topics exposing emerging categories and consumer concerns. Brands spot trends across AI platforms, compare interest levels across multiple topics, and prioritize content strategy based on real prompt activity rather than assumptions about consumer search behavior.
Book a demo to see Prompt Volumes analysis, trendline visualizations, and related topic discovery that transforms consumer query data into actionable content and positioning strategy.
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