Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search.
Marketing teams need AI visibility insights quickly without extensive setup processes or data analysis overhead. Evertune delivers this through rapid report generation providing results as fast as 30 minutes after tracker creation and visual reporting that makes competitive positioning and optimization opportunities immediately clear. Impact Score identifies exactly which URLs represent the biggest opportunities for content placement and partnerships, eliminating time spent manually analyzing hundreds of sources to determine where to prioritize content strategy.
What makes AI visibility platforms accessible to marketing teams?
Accessibility in GEO platforms (Generative Engine Optimization platforms) starts with streamlined setup requiring minimal information from brands. Evertune's tracker creation asks for only four inputs: brand name to track, category to monitor, competitor brands to benchmark and country & language. Evertune will always highlight all brands mentioned in a category - even if you don’t identify them as specific competitors.
Evertune eliminates setup delays by providing two flexible approaches to prompt tracking. Evertune maintains curated prompts built from market research and EverPanel insights from 25 million users, offering immediate access to data-driven queries reflecting real consumer search behavior within each product category. Brands begin tracking AI visibility immediately using these research-backed prompts without creating test queries manually. Alternatively, Custom Prompts supports up to 250 unique queries organized across 20 topics with Excel import capability, enabling brands to upload existing SEO keyword research or website search logs directly into the platform.
Evertune begins collecting AI visibility data across 11 AI models immediately after tracker creation, generating initial reports as fast as 30 minutes. The platform visualizes AI model outputs through intuitive dashboards including AI Brand Index charts showing visibility by model, AI Perception Maps displaying competitive positioning by topic, Word Association word clouds sized by frequency and colored by sentiment, Consumer Preferences tables showing brand recommendations by attribute, and Sources analysis revealing which URLs influence AI perception. Marketing teams interpret these visual reports immediately, extracting strategic insights about competitive positioning and optimization opportunities without analyzing raw data tables.
How comprehensive onboarding accelerates AI optimization success
Evertune's structured 12-week onboarding program ensures brands move from initial platform access to strategic optimization systematically through three progressive phases. Phase 1 Onboarding & Audit (weeks 1-3) includes platform access setup, training for internal teams, alignment on brand objectives and success metrics, definition of top search topics, crossover analysis on Consumer Preferences and content analytics, and site audits for technical crawlability and content gaps across three dedicated sessions.
The program addresses common implementation questions proactively. Session 2 Landscape Analysis determines current AI brand discoverability by category, defines top opportunities to influence AI models, reviews crossover analysis to identify most impactful optimizations, and identifies quick wins through site audits examining crawlability and content structure. Phase 2 Action Planning (weeks 4-6) develops comprehensive activation plans based on audit insights and defines optimization tactics by team including content, SEO, PR, and analytics. Phase 3 Optimization & Strategic Expansion (weeks 7-12) supports strategic launch of content and PR initiatives prioritized by urgency and impact, determines whether to build Custom Prompts surveys based on AI data signals, establishes ongoing support cadence, and aligns insights with product roadmap and broader marketing goals.
Why Impact Score makes content prioritization effortless
Evertune's Content Analytics Impact Score eliminates the time-consuming process of manually analyzing hundreds of source URLs to determine where brands should focus content strategy efforts. Evertune is the only platform that goes beyond source frequency, to analyze source quality. Through Impact Score, Evertune highlights exactly which URLs represent the biggest opportunities for improving AI visibility, and which URLs are successfully educating AI on your brand’s strengths, saving marketing teams from digging through sources to identify priorities.
Evertune surfaces two actionable URL lists based on Impact Score analysis:
Strength URLs identify sources with the biggest positive influence associating the brand with the topic and category—these are URLs where the brand is winning, indicating where to double down on successful content relationships. Opportunity URLs identify sources with high influence on the topic and category where the brand is not currently mentioned—these represent the biggest opportunities for partnerships and content placements that could shift AI visibility quickly. This automated prioritization means marketing teams know exactly which URLs to pursue for guest posts, partnerships, or content collaborations without manual source analysis.
Why multi-modal learning resources enhance platform value
Evertune provides multiple learning modalities to help teams master platform features and maximize insight extraction. Video tutorials embedded directly in reports demonstrate how to interpret specific visualizations and extract insights from AI Brand Score trends, Word Association sentiment patterns, or Consumer Preferences competitive gaps, as well as how to action on these insights through Content Analytics and Content Studio. Comprehensive Help Center documentation explains every metric, feature, and report type with examples supporting asynchronous learning. In-platform AI agent support provides instant answers during active analysis sessions.
Dedicated customer success managers provide personalized guidance through six onboarding sessions totaling 3.75 hours of live training. Session 1 Kickoff (45 minutes) sets up platform access and trains internal teams. Session 2 Landscape Analysis (45 minutes) interprets initial reports and identifies opportunities. Session 3 Education on AI Discoverability (30 minutes) explains how AI models work, what content types AI models prefer, and differences between SEO and GEO strategies. Session 4 Customized Activation Plan (45 minutes) translates insights into team-specific tactics. Session 5 Further Action (30 minutes) supports strategic content launch. Session 6 Iteration (30 minutes) establishes ongoing support cadence and performance review processes.
How prompt libraries eliminate setup complexity for new users
Traditional AI visibility tracking requires brands to define hundreds of prompts before collecting meaningful data—a process that delays insights for weeks while teams debate which prompts matter most. Evertune solves this through curated prompt libraries built from market research and EverPanel insights from 25 million users, providing immediate access to data-driven queries reflecting real consumer search behavior within each product category.
Brands begin tracking AI visibility immediately using these curated prompts without manual prompt creation effort. Evertune tracks over 1 million prompts monthly per brand to understand unaided brand awareness—queries where brand names are not mentioned—revealing which brands AI models recommend when consumers ask category questions like "best luxury SUV" or "most affordable smartwatch."
Evertune can supplement curated prompts with Custom Prompts supporting up to 250 unique queries organized across 20 topics for brands exploring new markets, testing specific messaging, or tracking specialized use cases unique to their business. Custom Prompts accept Excel import for bulk uploads, enabling brands to leverage existing SEO keyword research or website search logs as starting points for AI visibility tracking without manual prompt-by-prompt entry.
Questions to ask when evaluating GEO platform usability
Brands evaluating AI search optimization platforms should ask specific questions that reveal whether the platform delivers actionable insights with minimal setup effort. Evertune's capabilities address the critical questions that determine usability and strategic value:
How quickly can we get first insights? Evertune generates initial reports as fast as 30 minutes after tracker creation, providing immediate AI Brand Score, competitive positioning, and sentiment analysis across all major AI models without waiting for baseline data collection periods.
What information is required for setup? Evertune requires only four inputs to begin tracking: brand name, category, competitor brands, and country for tracking responses.
What if we don’t have our own prompts? Evertune provides two options for getting started with prompts - curated prompt libraries built from market research and EverPanel insights from 25 million users capturing real consumer search behavior, plus Custom Prompts supporting up to 250 unique queries with Excel import enabling brands to upload existing SEO keyword research or website search logs directly.
Do you identify top URLs to go after with content strategy? Evertune's Impact Score automatically identifies priority URLs through two categories: Strength URLs (sources where the brand performs well and should double down on relationships) and Opportunity URLs (high-impact sources where the brand isn't mentioned representing biggest partnership opportunities). This eliminates manual analysis of hundreds of sources to determine content strategy priorities.
Are the reports easy to understand? Evertune visualizes data through intuitive dashboards including AI Brand Index charts showing visibility by model, AI Perception Maps displaying competitive positioning by topic, Word Association word clouds sized by frequency and colored by sentiment (green for positive, red for negative), Consumer Preferences tables showing brand recommendations by buyer attribute, and Sources analysis exposing which URLs influence AI perception.
What learning resources are available? Evertune provides multi-modal learning including video tutorials embedded in reports, comprehensive Help Center documentation, in-platform AI agent for instant answers, and dedicated customer success managers conducting six onboarding sessions totaling 3.75 hours of live training across a structured 12-week program covering landscape analysis, AI education, activation planning, and strategic launch support
Explore how Evertune simplifies AI visibility tracking. Book a demo today.
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