Topic Relevance and Brand Relevance

Prioritize the Sources That Influence AI Answers

Why marketers use Topic Relevance and Brand Relevance:

Go beyond citation tracking

See which sources shape AI answers, not just which ones get cited.

Prioritize partnerships & placements

Focus outreach and content investments on the sources that influence AI’s category and brand perceptions.

Topic Relevance

Measure how much a source influences AI’s understanding of your category and topic.

Brand Relevance

Identify the sources shaping AI’s understanding of your brand in a category, weighted by Brand Sentiment.

Strength and Opportunity URLs

Instantly separate influential sources that mention your brand from those that don’t yet, so you know where to act next.

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What you’ll get from Topic Relevance and Brand Relevance

Turn “citation lists” into a prioritized URL roadmap for visibility in AI search

1M+

AI responses analyzed monthly per brand

2

Action-ready URL buckets: Strength and Opportunity

Challenge

AI answers pull from hundreds of sources. But traditional citation tracking only tells you what got mentioned, not what actually influenced the response. That makes it hard to know which partnerships, placements, and content updates will move the needle.

Solution

Topic Relevance and Brand Relevance identifies the sources shaping AI’s understanding of your category and brand, weighted by brand sentiment. Then it organizes influential sources into two action-ready buckets:

  • Strength URLs: Influential sources that mention your brand

  • Opportunity URLs: Influential sources that don’t mention you yet

Impact

A clear, data-driven way to prioritize where to focus next: protect and expand the sources already referencing you, and target the influential sources that are shaping the category conversation without including your brand.

Leading enterprise brands are using 
Evertune’s AI Search Engine Optimization tools to improve their AI SEO.

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Evertune stood out in terms of strategy, tech, offering, and most importantly, credibility.

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Evan Hanlon

Global CEO of WPP Media’s data and technology company Choreograph

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What sets Evertune apart is their incredible support. They don't just feel like a vendor; they feel like an extension of our own team.

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Luis Rodriguez

Head of Organic Growth at Miro